Podcast Network's Mock-Bergmanesque TV Commercial Goes Nationwide

Podcast Network's Mock-Bergmanesque TV Commercial Goes Nationwide

TAMPA, Fla., March 31 /PRNewswire/ -- Duck and cover: The Emergency Podcast System is on the air. With a URL that's a nostalgic play on 1960s Cold War atomic paranoia, the Emergency Podcast System (http://www.emergencypodcastsystem.com/) opens its Internet doors to a national audience with a daring TV campaign starting April 1st.

The scrappy web destination debuts its 30-second commercial, a comedic send-up of pop culture, on cable music network Fuse TV, to 42 million households across all 50 states. This savvy spot features a laughably whiny, self-absorbed teen in a student-film-style soliloquy. "That's our audience," says producer, web mistress, and podcast DJ, Mix-e. "They're smart, and they get it."

What Gen-X and Gen-Y users get is a "best of" podcast site that says bluntly, "If it isn't here, it's crap." The site delivers "cherry-picked podcasts that don't suck" - entertaining and informative podcasts hand- selected by an award-winning gang of renegade artists, musicians, and filmmakers, with a bracing shot of attitude.

A podcast is like any audio or video clip on the Internet, with one difference: It can be downloaded to handheld portable players for time-shifted playback. The "pods," as these players are called, hold thousands of songs and podcasts, hours of video, even entire movies. Most popular is Apple's wildly successful iPod, with over 40 million units sold.

The Emergency Podcast System offers a dozen carefully crafted categories covering trendy topics like music, comedy, politics, movies, food, even flippant technology discussions. It's strictly a "best of" list; they dump marginal podcasts unceremoniously. Says Mix-e, "Most podcast sites are 'aggregators': corporate-funded, sterile-looking sites that warehouse tens of thousands of podcasts, with a few bubbling to the top of robotically generated favorites lists."

These guys are not just creatives; they have business backgrounds. Says Mix-e, "We have one foot in the boardroom, the other on a skateboard." The gang filters narrowcast entertainment of all stripes, charismatically branding and developing properties they determine could play wider. "We take the best of that long tail, and promote the heck out of it," says visionary impresario Lil' Dawgg, signing a band to a nonexclusive pressing and distribution deal.

For bands, this could be a shortcut to music TV exposure. Next up is a commercial for the first album of their new label, Slo-Monkey.

The Emergency Podcast System also features the social network parody site, "MyFakeSpace" (which openly invites visitors to fib), and Kool Gigz, an entry- level jobs site to help new grads find jobs at Fortune 500 companies. Says Lil' Dawgg, "You should come into Emergency Podcast System ... and come out better."

The Emergency Podcast System is an iconoclastic "best of" podcast website, and the hub for a cluster of features: music, games, contests, ringtones, music, jobs, social networking and more. The angel-financed group has offices in Florida and production facilities in Oregon and California.

Contact:

Jeffrey Hilton
727-505-6184
branding@emergencypodcastsystem.comhttp://www.emergencypodcastsystem.com/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Emergency Podcast System

CONTACT: Jeffrey Hilton, Emergency Podcast System, +1-727-505-6184, or
branding@emergencypodcastsystem.com

Web site: http://www.emergencypodcastsystem.com/

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