MultiVu Video Feed: Hollywood Icon James Cameron Joins Harrah's-Keppel Caesars Singapore Team

MultiVu Video Feed: Hollywood Icon James Cameron Joins Harrah's-Keppel Caesars Singapore Team

NEW YORK, March 14 /PRNewswire-FirstCall/ -- Harrah's Entertainment, Inc. (NYSE:HET) and Keppel Land raised the ante in their bid for the integrated resort project at Marina Bay in Singapore, joining forces with Hollywood legend and Academy Award(R) winner James Cameron to create "iPort" -- an immersive indoor entertainment experience. This teaming represents an unparalleled convergence of Cameron's Hollywood creativity with Harrah's entertainment and customer-service expertise.

iPort will be a 1 million-square-foot, 16-story state-of-the-art facility with dozens of major attractions, immersive rides and groundbreaking shows, along with dining and retail experiences that will be attractions unto themselves. The experience is expected to draw large numbers of visitors the first year of operation. The main feature of iPort will be the center atrium, dubbed the "Media Canyon." The Media Canyon spans the full height of the 16-story building and features the world's largest video elements: two 140- foot "video cyclones" that go from floor to ceiling and are clad with high resolution LED, creating a continuously pulsing, moving video display that will astonish visitors.

Guests move up and down through iPort on a low-incline ramp system that winds its way through the building and can effortlessly access the different levels and various entertainment areas via "traveling pods" -- a cantilevered transportation system that extends from the base of the Media Canyon to the top of iPort.

SATELLITE FEEDS:

Tuesday, March 14th, 2006 Tuesday, March 14th, 2006
1:00 PM - 1:15 PM ET 6:30 PM - 6:45 PM ET
IA 6 IA 6
Transponder 22 Transponder 16
C-Band C-Band
Downlink Freq: 4140 Horizontal Downlink Freq: 4020 Horizontal

NEWS: Harrah's Chief Gary Loveman Unveils the Next Generation of Entertainment

FORMAT: B-Roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/24007/consumer.shtml

SOUNDBITES:
* Gary Loveman, Chairman,C.E.O and President of Harrah's Entertainment
* James Cameron, Academy Award Winner(R)

B-ROLL INCLUDES: ***Soundbites***Footage of Media Event***

VIDEO PROVIDED BY: Harrah's Entertainment, Inc.

Video: http://www.prnewswire.com/broadcast/24007/press.shtml
Source: Harrah's Entertainment, Inc.

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Web site: http://www.multivu.com/

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