Nickelodeon Ups Marsha E. Williams to Senior Vice President Research and Planning, Nickelodeon

Nickelodeon Ups Marsha E. Williams to Senior Vice President Research and Planning, Nickelodeon

NEW YORK, March 14 /PRNewswire/ -- Nickelodeon has upped Marsha E. Williams to Senior Vice President of Research and Planning at Nickelodeon Networks. In her new position, Ms. Williams is responsible for Consumer Insights for Nickelodeon and Nick Jr., including all brand, programming and production, merchandising, public affairs, online and other corporate consumer research for Nickelodeon. The announcement was made by Pam Kaufman, Executive Vice President, Marketing and Worldwide Partnerships for Nickelodeon, to whom Ms. Williams will report.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060314/NYTU048 )

Ms. Williams leads Nickelodeon's Research Department with Senior Vice President of Research and Planning, Ron Geraci. Geraci oversees programming and advertising sales research for Nickelodeon and digital channels Noggin, The N and Nicktoons Network related to analyzing viewer trends, and positioning Nickelodeon in the marketplace as it relates to advertising sales and the creation of sales pitches.

"Marsha has done tremendous things in her years at the company, including establishing Nickelodeon as the leader in information and research about kids," commented Kaufman. "Marsha's keen insight into audiences and trends, as well as her experience working with Nickelodeon and other kids' brands, make her ideal to lead the Research and Planning initiatives at Nickelodeon with Ron. She is a well-respected and talented executive and this new role acknowledges her expertise and contribution to the success of the network."

A nine-year veteran of the company, Williams has successfully positioned Nickelodeon as the preeminent kids' expert. Under her leadership, the research group has strategically informed and guided business decisions, while elevating the knowledge base of MTV Networks executives, external partners and industry colleagues with such projects as the The New Normal, U.S. Multicultural Kids Study, and the Kids, Food and Eating Behaviors research project.

Prior to joining the network in 1996, Williams spent five years at Children's Television Workshop (now Sesame Workshop), where she managed research initiatives on Ghostwriter and various Sesame Street-based public service programs. She has also worked for The Psychological Corporation in Cleveland, Ohio and San Antonio, Texas, assisting in the development and revision of various abilities and psychological tests.

Williams earned a B.A. in Psychology and English from Connecticut College, an M.A. in Psychology from Washington University, and studied Developmental Psychology at the doctorate level (A.B.D.) at Cornell University.

Nickelodeon, in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 89 million households and has been the number-one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060314/NYTU048
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Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, for Nickelodeon

Web site: http://www.nick.com/

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