mtvU to Exclusively Premiere New Arctic Monkeys Video On-Air, Online and On Mobile Phones Monday, March 20th

mtvU to Exclusively Premiere New Arctic Monkeys Video On-Air, Online and On Mobile Phones Monday, March 20th

'I Bet You Look Good on the Dance Floor' Simultaneously Takes Over Every mtvU Screen in Historic Multiplatform Music Video Premiere

mtvU 'Freshmen Five' Artists Arctic Monkeys Booked for mtvU and mtvU Uber Series 'Uber Live,' 'House band' and 'Backstage Pass'

NEW YORK, March 16 /PRNewswire/ -- mtvU, MTV's 24-hour college network, today announced MTV Networks' biggest multi-platform music video premiere, with the Arctic Monkeys' new "I Bet You Look Good on the Dance Floor" set to debut Monday, March 20th exclusively on mtvU, mtvU Uber at mtvU.com and mtvU's mobile carrier partners. Through the mtvU broadband channel, the video will also be available on Microsoft Windows XP Media Center Edition PCs and Media Center Extenders including the Xbox 360. "I Bet You Look Good on the Dance Floor" will be available on demand on all services by 8 am ET and follow on- air, repeating several times throughout the day. The grand debut marks the first time an MTV Networks channel has exclusively premiered a music video simultaneously on all four platforms.

The Arctic Monkeys have been tearing up the charts on both sides of the Atlantic, recently setting the record for the best opening week in UK history with the release of "Whatever People Say I Am, That's What I'm Not." The Sheffield, England-based postpunk quartet has garnered widespread critical praise from the New York Times, Spin, Rolling Stone and many others and was recently named to the inaugural mtvU "Freshmen Five." The bi-annual list picks the five emerging artists poised to ride on college students' shoulders to superstardom and this semester also included The Federation, Lady Sovereign, Gym Class Heroes and MF Doom.

In addition to exclusively premiering "I Bet You Look Good on the Dance Floor," mtvU will also feature the Artic Monkeys on several of its music series in the weeks ahead, including:

-- Uber Live -- In early April, mtvU Uber -- mtvU's all access broadband
channel at mtvU.com -- will exclusively premiere knockout performances
from one of the Arctic Monkeys' renowned live shows. The set will
include high energy renditions of songs from "Whatever People Say I Am,
That's What I'm Not" and illustrate why the group is one of the hottest
buzz bands around.

-- House Band -- A bi-weekly series debuting on Tuesdays, "House Band"
gives "artist in residence" status to acts bubbling on the college
scene. The Arctic Monkeys will be featured on the show in late April,
giving fans a chance to check out exclusive performance footage, video
premieres, interviews and more on mtvU and mtvU Uber.

-- Backstage Pass -- Every Thursday mtvU gives college students the chance
to hear their questions answered by today's hottest emerging artists.
On April 13th, the Arctic Monkeys face the music, sitting down and
responding to questions submitted via mtvU.com.

About mtvU

Broadcasting to over 730 colleges across the country, with a combined enrollment of over 6.8 million, mtvU is the largest, most comprehensive television network just for college students. 24 hours a day, 7 days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to every aspect of college life, reaching students everywhere they are, through a three pronged approach -- on-air, online and on campus. mtvU focuses on content including music programming, news, student life features, events, pro-social initiatives and more. For more information about mtvU, and for a complete programming schedule, visit http://www.mtvu.com/.

mtvU Uber makes mtvU the first MTV Networks channel distributed in its entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU plus exclusive new music, original shows and student-produced programming for college students and music fans everywhere.

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: mtvU

CONTACT: Jason Rzepka, of mtvU, +1-212-654-9198,
jason.rzepka@mtvstaff.com; David French, of MTV/MTV2/mtvU, +1-310-752-8110,
david.french@mtvstaff.com

Web site: http://www.mtv.com/
http://www.mtvu.com/

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