The Orchard Announces Global Distribution Partnership With Industry Pioneer Nettwerk Music Group

The Orchard Announces Global Distribution Partnership With Industry Pioneer Nettwerk Music Group

Orchard To Represent Nettwerk Artists Globally Across Digital Retail and Mobile Outlets; Nettwerk Also To Serve As Orchard's Distribution and Marketing Partner for Canada

NEW YORK, and VANCOUVER, March 16 /PRNewswire/ -- The Orchard, the world's leading digital distributor and marketer of independent music, today announced a sweeping partnership agreement with Nettwerk Music Group to distribute and market music from Nettwerk's recorded music division across digital retail and mobile operators worldwide. In addition, Nettwerk will serve as The Orchard's new regional partner for Canada, assisting in sourcing artists and labels to take advantage of The Orchard's unmatched distribution reach and marketing capabilities.

Nettwerk is a multi-dimensional management company, record label and publishing business helmed by industry pioneer Terry McBride, Nettwerk's chief executive and founder of Nettwerk. McBride, a master manager/promoter, was recently ranked number 33 out of 100 Most Powerful people in music and represents many of today's top world-wide recording artists including Avril Lavigne, Sarah McLachlan, Barenaked Ladies, and Dido.

The Orchard's Label Services group represents an unprecedented digital catalogue of the best independent music from around the world, including landmark indie rock and punk from SST (Black Flag, Minutemen) and Lookout! Records (The Donnas, Ted Leo), classic hip-hop from Delicious Vinyl (Tone Loc, Young MC) and Nature Sounds (MF Doom, Immortal Technique), world-renowned classical music from Analekta and Qualiton, Bollywood hits from Saregama (Asha Bhosle, Lata Mangeshkar) and other top Indian labels, and much more. The Orchard catalogue also includes music from multi-platinum acts such as Green Day, Coldplay, and Ray Charles from their early years, before they were signed to major labels, and breaking bands like The Hold Steady and Bedouin Soundclash. Overall, The Orchard's catalogue encompasses music from thousands of record labels spanning 73 countries and every music genre. The Orchard's Retail Services group works closely with all of the leading digital retailers and mobile operators worldwide to market and sell its catalogue and also, assist them as a close merchandising partner with respect to independent music more generally.

"It is a privilege for us to support Nettwerk globally as their digital distribution and marketing partner, and have them support us within the important Canadian music market. Nettwerk is a company that has consistently been at the forefront of creativity and innovation, pushing a recalcitrant industry towards needed change. It is also a great pleasure to work closely with Terry, whose values and vision we share," said Greg Scholl, chief executive of The Orchard and managing director of Dimensional Associates, the company that owns The Orchard, eMusic and Dimensional Music Publishing.

"We believe The Orchard represents a vision consistent with our view of where the music business is headed and will play a key role in the direction of the industry as the inevitable shift to digital sales continues. As the largest but also the best digital distributor and marketer in the business, The Orchard is a logical choice to represent Nettwerk globally, and we are pleased to serve as their partner for Canada. We also believe Nettwerk will derive great value across all aspects of our business by being a part of the unprecedented global partner team The Orchard has assembled," said McBride.

About The Orchard

The Orchard is the leading distributor and marketer of independent music in the world, representing thousands of labels spanning 73 countries and every music genre. The Orchard supplies its catalogue of more than 800,000 tracks to all of the leading legal digital music retailers and mobile operators throughout the world. The company is headquartered in New York and London, with operations in Tokyo, Buenos Aires, Tel Aviv, Hong Kong, Vancouver, Kolkata, Johannesburg, Moscow and Melbourne, and local representatives in Paris, Milan, Berlin, Barcelona, Lausanne, Ramallah, Nairobi, and Sao Paulo.

About Nettwerk

Nettwerk Music Group is Canada's leading privately owned record label and artist management company. Nettwerk is responsible for managing some of Canada's biggest artists like Sarah McLachlan, Avril Lavigne, Barenaked Ladies and many others. Nettwerk has several offices located around the world including offices in New York, Los Angeles and London; with our main office right next to Granville Island in Vancouver, B.C.

Media Contacts:
For The Orchard: For Nettwerk:
Andy Morris / Justin Kazmark Danielle Romeo
The Morris + King Company Nettwerk Music Group
(212) 561-7465 / (212) 561-7466 (310) 855-0643
andy.morris@morris-king.comromeo@nettwerk.comjustin.kazmark@morris-king.com

Other Orchard inquiries:
info@theorchard.com

Source: The Orchard

CONTACT: Andy Morris, +1-212-561-7465, andy.morris@morris-king.com, or
Justin Kazmark, +1-212-561-7466, justin.kazmark@morris-king.com, both of The
Morris + King Company, for The Orchard; Other Orchard inquiries -
info@theorchard.com; Danielle Romeo, Nettwerk Music Group, +1-310-855-0643,
romeo@nettwerk.com

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