Nickelodeon's 19th Annual Kids' Choice Awards Sets Stellar Slate of Presenters and Performers for Live Telecast, April 1

Nickelodeon's 19th Annual Kids' Choice Awards Sets Stellar Slate of Presenters and Performers for Live Telecast, April 1

Bruce Willis, Cameron Diaz, Whoopi Goldberg, Robin Williams, Shaun White, Wilmer Valderrama, Hilary Duff, Justin Timberlake, Jessica Alba, Hugh Jackman, Eve, Lindsay Lohan, Jamie Lynn Spears, Romeo, Ludacris, David Spade, Rob Schneider, Jon Heder, Drake Bell, Josh Peck, Emma Roberts, Jesse McCartney, Avril Lavigne, Tom Kenny, Nick Cannon, Kristin Cavallari, Kevin James and Devon Werkheiser will Share Stage with Host Jack Black

Musical Guests Chris Brown, Bow Wow and Pink to Rock the House

Chris Rock to Collect Coveted 'Wannabe Award'

US Olympic Bronze Medal Moguls Skier Toby Dawson will Attempt First-Ever Slime Ski Stunt

LOS ANGELES, March 16 /PRNewswire/ -- Set to lend mega-wattage to Nickelodeon's 19th Annual Kids' Choice Awards, an array of today's hottest stars will join host Jack Black ("Nacho Libre," "King Kong," "School of Rock") for the live telecast Saturday, April 1 (8 p.m. ET; tape delay PT) at UCLA's Pauley Pavillion. Bruce Willis, Cameron Diaz, Whoopi Goldberg, Robin Williams, Shaun White, Wilmer Valderrama, Hilary Duff, Justin Timberlake, Jessica Alba, Hugh Jackman, Eve, Lindsay Lohan, Jamie Lynn Spears, Romeo, Ludacris, David Spade, Rob Schneider, Jon Heder, Drake Bell, Josh Peck, Emma Roberts, Jesse McCartney, Avril Lavigne, Tom Kenny, Nick Cannon, Kristin Cavallari, Kevin James and Devon Werkheiser will participate at the no-holds-barred kudos mess-fest.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060207/NYTU050 )

"It feels like each year gets better and better, with more stars from the worlds of film, TV, sports and music coming to honor kids and their fandom," said Marjorie Cohn, Executive Vice President, Development and Original Programming. "These kid favorites can't wait to shed their Hollywood image for a night of un-stuffy slime-filled fun. It's a real affirmation of kid power."

Music superstars/platinum selling recording artists Pink, Chris Brown and Bow Wow will rock the house with their hits. In her second Nickelodeon's Kids' Choice appearance since 2002, Pink will perform "Stupid Girls." First-time ever Nickelodeon's Kids Choice performer Brown will ignite the kid-crowd with a medley of his songs "Run It" and "Yo (Excuse Me Miss)." Bow Wow will perform "Fresh AzImIz."

Black, who'll helm the fun for the first time, aims to unleash secret plans and April Fools' pranks on the night kids rule and revel with Hollywood royalty -- and to set the stage for unique Nickelodeon's Kids' Choice traditions including the Wannabe Award. This year, Chris Rock will take the honor bestowed on a celebrity role model who kids most "want to be." Past recipients include Adam Sandler, Tom Cruise, Will Smith and Janet Jackson and Queen Latifah.

True to tradition, too, the climactic Nickelodeon celebrity sliming will drench an astonished star with green goo, inciting shrieks of delight from the crowd. Past wearers of the green include Johnny Depp (2005), Mike Myers, Adam Sandler, Tom Cruise, Jim Carrey, Rosie O'Donnell, Mary-Kate and Ashley Olsen and 2005 recipients Will Ferrell and Ben Stiller. Celebrities on hand will pump up the volume vying for the fifth annual Burp Award, following in the footsteps of previous best belchers Cameron Diaz, Jessica Alba, Justin Timberlake, Hugh Jackman and Steve Irwin.

Nickelodeon's Kids' Choice will add to the excitement by attempting to capture yet another world record with a breathtaking, never-before-attempted slime stunt featuring US Olympic Bronze Medal Moguls Skier Toby Dawson. Dawson will attempt a gravity defying freestyle ski stunt off a snowy slope plunging him into a vat of slime. Last year's skyward soaring human cannonball wowed the crowd by landing in a net that exploded into Nickelodeon's signature green slime.

In a unique star-studded pre-show telecast hosted by Nickelodeon's Pick Boy, TEENick's J. Boogie and JoJo (Aquamarine), the orange carpet arrivals will interlace with a "SpongeBob SquarePants" marathon (6-8 p.m. ET/PT). And a "SpongeBob" premiere will immediately precede the awards (7:30-8 pm. ET/PT). In the episode titled "Krusty Towers," when money-hungry Mr. Krabs turns the Krusty Krabs into the upscale hotel Krusty Towers where the customer is king, rudeness rules -- prompting Squidward to quit and come back with a plan to turn the tide.

Nickelodeon's Kids' Choice Awards has emerged as one of the biggest events in Hollywood, boasting a massive popular vote and sweeping audience participation. It is the only award show that gives kids the power to vote for their favorites in movies, television, music, sports and much more -- and honors their opinions with a live show filled with the stars they love.

Kids will be able to vote in a total of 16 categories. Surprise awards also will be announced during the show, and kids will be able to vote in real time for them on nick.com/kca or through text messaging. Kids can vote online on Nick.com. Beginning this week, special new categories will be featured on- air each week, and kids can then cast their vote online at Nick.com.

Leading up to the Award show, TurboNick, Nickelodeon's broadband video service on Nick.com, will feature a Nickelodeon's Kids' Choice Awards playlist, along with various clips from past awards shows and promotions for the current Nickelodeon's 19th Annual Kids' Choice Awards. On April 1, TurboNick will serve as the interactive broadband home base for all things Nickelodeon's Kids' Choice Awards. Lil' JJ will host Kids' Choice TurboNick coverage (7-9:30 p.m. ET/PT), and JoJo will make a guest appearance.

In addition, free promotional Podcasts will be available on Nick.com for various media players, including exclusive Jack Black video content and more. These Podcasts also will be available on the iTunes Music Store (http://www.itunes.com/) for download to iPods.

Nickelodeon also will join forces with Comcast's broadband platform Comcast.net to feature a half-hour Nickelodeon's Kids' Choice Awards nominee special running on the Fan (TM) (Comcast's multimedia broadband player on its consumer portal, Comcast.net). The special also will be featured at Comcast's 26 kiosk mall locations across the country.

Nickelodeon's Kids' Choice Awards will be seen in more than 200 million households on Nickelodeon's international channels across the UK, Europe, Russia, Israel, Asia, Australia, Latin America and Brazil, as well as the US. There are seven fully localized versions of Nickelodeon's Kids' Choice Awards around the world. The most recent to launch, Nickelodeon's Kids' Choice Honours on CCTV in China, reached more than 300 million households across the country.

Nickelodeon's 19th Annual Kids' Choice Awards is being produced by Nickelodeon Productions in association with Bob Bain Productions. Bob Bain, Mike Burg and Marjorie Cohn are executive producers. Paula Kaplan is co-executive producer. Kia Motors, Hasbro, General Mills and Burger King are the presenting sponsors of Nickelodeon's 19th Annual Kids' Choice Awards, with Firefly Mobile and Pepperidge Farm serving as associate sponsors. Media outlets can reference the most up-to-date information on Nickelodeon's 19th Annual Kids' Choice Awards by logging onto http://www.nickkcapress.com/.

Nickelodeon, in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 89 million households and has been the number- one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B).

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060207/NYTU050
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Jennifer Musselman, +1-310-752-8205, for Nickelodeon

Web site: http://www.nick.com/
http://www.nickkcapress.com/
http://www.itunes.com/

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