Infinity Resources, Inc. Announces Launch of Canadian Website, DeepDiscountDVD.ca

Infinity Resources, Inc. Announces Launch of Canadian Website, DeepDiscountDVD.ca

CHICAGO, March 28 /PRNewswire/ -- Infinity Resources, Inc. (IRI) has expanded its DeepDiscountDVD brand into the Canadian online market with the launch of its new web site, DeepDiscountDVD.ca.

"We launched DeepDiscountDVD.ca to address what we perceive as the growing, yet somewhat underserved, Canadian online DVD market," said David Barker, Vice President of Ecommerce Marketing for Infinity Resources, Inc. "By leveraging DeepDiscountDVD's brand equity, as well as our customer service and technology infrastructure, we believe that we can quickly become a leader in the Canadian DVD market."

IRI hopes to grow its new Canadian business in the same manner it grew its U.S. based site, DeepDiscountDVD.com, launched in February 2001. By aggressively promoting its lowest total price guarantee and free shipping messages, DeepDiscountDVD.com rapidly became one of the highest volume DVD sellers on the Internet.

DeepDiscountDVD.ca launched on March 24th, and initial response has been very positive according to Barker. "We heard from customers immediately who were excited about getting the DeepDiscountDVD benefits in Canada. Quality service, free shipping and the lowest total prices on online."

Initial marketing efforts will target the online shopping and price comparison sites as well as email campaigns and radio promotions, including product and gift certificate giveaways, in Canada's major markets.

DeepDiscountDVD.ca offers approximately 40,000 DVDs that ship from a Canada-based distribution center while continuing to provide customer service support from its contact center in Itasca, Illinois.

Infinity Resources, Inc. is a privately held Chicago-based company consisting of proprietary catalog and internet-based retailing and third-party catalog and e-commerce fulfillment operations.

Source: Infinity Resources, Inc.

CONTACT: Alan Boyer of Infinity Resources, Inc., +1-630-775-3300, or
aboyer@infinityresourcesinc.com

Web site: http://www.deepdiscountdvd.ca/
http://www.deepdiscountdvd.com/

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