Industry Veterans Join Forces to Launch Retail Entertainment Design (RED)

Industry Veterans Join Forces to Launch Retail Entertainment Design (RED)

Company Rocks the In-Store Competition Quickly With Acquisition of Content Library, Signing of National Accounts

SEATTLE, March 21 /PRNewswire/ -- With more than 100 years of combined expertise in the retail, hospitality, entertainment, music and film industries, the founders of Retail Entertainment Design (RED) have entered the in-store entertainment field intent on becoming the best of breed in the burgeoning industry.

The company evidently has hit the ground running.

In October 2005, RED acquired Rockamerica, the foremost company in the licensing, programming, production, editing, promotion and distribution of music video programming worldwide, complimented by the company's team of in- house producers, editors and graphic designers on board to create and deliver original client content.

On the heels of the Rockamerica acquisition, RED contracted with Virgin MegaStores in November 2005 to provide all in-store entertainment programming content for the company. Hollywood Video has also partnered with RED to provide in-store entertainment and launch a revenue-generating network that enables advertisers to reach more than 30 million entertainment consumers on a monthly basis throughout its 2075 locations.

"While there exists a variety of industry competitors offering entertainment hardware and software, it became apparent through our collective experiences there was a real need for a company for that goes beyond cookie- cutter solutions and off-the-shelf products to create a captivating in-store entertainment experience that maximizes retail performance and return on investment," said RED Chief Executive Officer Brian Marin, formerly an executive with DMX and ScreenPlay, Inc. "We aim to meet that unfulfilled niche and secure a leadership position through inside-out thinking and highly customized content."

"The key to any retailer's success in this day and age is to unleash the power of people's specials interest through consistent branding," adds RED President Brian Hirsh, also an alumnus of DMX. "And that is our mission ... to be our clients' de facto marketing partner.

"By marrying an in-depth understanding of clients' branding, marketing and merchandising goals, a depth and breadth of bleeding-edge entertainment content, and our expertise in delivering complimentary, third-party advertisers to the mix, we offer an unprecedented ability to elevate our partner's brand images."

With its infrastructure in place and a business model that has already attracted high-profile partnerships, RED will be celebrating its debut officially at GlobalShop 2006, scheduled March 26-28 at the Orange County Convention Center in Orlando, Fla. (Booth #6333).

"We're confident that we are in a position to take the retail environment experience to a dynamic new level, for partners and consumers alike," Marin said. "We're eager to introduce the industry to the unique solutions we offer."

ABOUT RETAIL ENTERTAINMENT DESIGN

With studios in Seattle, Washington and New York City, Retail Entertainment Design (RED) specializes in high-level creative visual content, promotions, ad placement and marketing solutions for retail, hospitality, entertainment, music and film industries. The company's founders and principals bring extensive and complementary experience in marketing & entertainment, with a common purpose: to explore the infinite and exciting future of audio/visual entertainment as a dynamic branding and sales tool; creating fresh, unique content; connecting with an otherwise hard-to-reach audience; and forging lasting links between mutually beneficially industries.

Source: Retail Entertainment Design

CONTACT: Aimee Gatreau, +1-914-238-2698, or aimee.gautreau@verizon.net,
for Retail Entertainment Design

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