Sony Ericsson Brings 'Music on the Move' to the Mass Market; W300 WALKMAN(R) Phone Is Seventh in Series of Highly Popular Handsets

Sony Ericsson Brings 'Music on the Move' to the Mass Market; W300 WALKMAN(R) Phone Is Seventh in Series of Highly Popular Handsets

RESEARCH TRIANGLE PARK, N.C., Feb. 28 /PRNewswire/ -- Sony Ericsson today expanded its growing line-up of WALKMAN(R) phones with the W300, a quad band EDGE clamshell which aims to bring the Walkman mobile phone experience to an even greater market. Offering the same great Walkman music quality experience as higher-end models, in a compact and eye catching design plus integrated camera, the W300 allows new users to enjoy the Sony Ericsson mobile music experience.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060228/DATU037 )

With today's announcement of the W300, Sony Ericsson has now announced seven WALKMAN phones in less than a year, targeted at numerous customer segments. From high-end UMTS models such as the new W900 and W950 to models such as the W600 targeting more casual music listeners, Sony Ericsson aims to create a WALKMAN mobile phone for everyone, everywhere.

The W300 WALKMAN phone, which supports both MP3 and AAC music playback, offers a great sound experience with up to 30 hours of music listening. The user experience is enhanced by direct music keys, shuffle function, as well as FM radio with RDS. The handy flight mode allows people to listen to their favorite tracks on airplanes. Disc2Phone software supplied with the phone, allows users to easily transfer their favorite CDs to their mobile phone and enjoy them anywhere, anytime without missing a call.

Featuring expressive colors and a stylish compact design, the W300 includes a removable 256MB Memory Stick Micro(TM) (M2(TM)) card expandable to 1GB, as well as a stereo headset, USB cable and music management software.

In addition to the great music features, the W300 offers an easy way to take and view pictures or record videos using the integrated VGA camera with 4x digital zoom. The phone's 262K TFT color screen makes it perfect for taking fun snapshot and enjoying them on the screen, while full MMS support enables these images to be shared with friends and family.

The high contrast monochrome 1" sub display on the outside of the clamshell allows users to view media player information or caller display without opening the phone.

The W300 is equipped with EDGE Class 10 to allow quick and easy data transfers and Internet access, as well as Bluetooth(R)(TM) technology ideal for sharing data with other Bluetooth-enabled devices.

The Sony Ericsson W300 will be available in Shimmering White and Shadow Black color variants and starts shipping in Q2 2006.

W300i Quad Band EDGE 850/900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific and Americas

W300c Quad Band EDGE 850/900/1800/1900MHz for Mainland China

W300 - Features at a glance:

Imaging & Messaging
* 128x160 pixels TFT main display with 262k color
* 101x80 pixels Monochrome sub display
* VGA Camera
* 4x digital zoom
* Video recording/playback
* 20MB internal memory
* SMS and MMS
* Email (POP3/IMAP4)
* Email client
* Instant Messaging support
* Picture phonebook

Entertainment
* Media Player (MP3 and AAC support)
* Polyphonic 40 voices
* Direct Music Keys
* Flight Mode
* Integrated FM radio with RDS
* Streaming Audio/Video
* PlayNow(TM) Ring tones
* Java MIDP 2.0
* 3D games
* MusicDJ(TM) and VideoDJ(TM)
* Macromedia Flash support
* OMA DRM phase 1
* Sony Mega Bass
* Media player info on external LCD

Connectivity
* USB 2.0 through Fast port
* USB Mass Storage support
* EDGE 850/900/1800/1900
* EDGE Class 10
* WAP 2.0
* Bluetooth(R)(TM)
* Infrared
* Kit Content:
- 256 MB Memory Stick Micro(TM) (M2(TM))
- Walkman(R) stereo headset
- USB cable

* Talk time: up to 9.5 hours
* Standby time: up to 400 hours
* Size: 90 x 47 x 24 mm
* Weight: 94 grams

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit http://www.sonyericsson.com/us

The Bluetooth(R) word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Sony Ericsson is under license. Other trademarks and trade names are those of their respective owners.

The WALKMAN(R) logo and symbol are registered trademarks of Sony Corporation.

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060228/DATU037
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN4
PRN Photo Desk, photodesk@prnewswire.com
Source: Sony Ericsson

CONTACT: Corporate Communications - North America of Sony Ericsson
Mobile Communications, +1-919-472-1400, or press.america@SonyEricsson.com ; or
Christine Danuser of GolinHarris, +1-972-341-2577, or
cdanuser@golinharris.com , for Sony Ericsson North America, or Corporate
Communications of Sony Ericsson, +44-0-208-762-5858, or
press.global@SonyEricsson.com

Web site: http://www.sonyericsson.com/us

NOTE TO EDITORS: High-resolution artwork is available in the photo archives, please see http://www.sonyericsson.com/us/press and click on Photo Archive.

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