PassAlong Networks Partners with PhotoChannel Networks Inc. to Introduce New Spin on Digital Music Delivery

PassAlong Networks Partners with PhotoChannel Networks Inc. to Introduce New Spin on Digital Music Delivery

Solution will enable consumers to purchase music online, select in-store production and pick up customized CDs within one hour at any compatible retail location

FRANKLIN, Tenn., Feb. 28 /PRNewswire/ -- PassAlong Networks, leading digital music service provider for Procter and Gamble and Musicland, today announced a partnership with PhotoChannel Networks Inc. (TSX-V: PNI; OTC Bulletin Board: PHCHF) to power a digital media platform that enables customers to purchase digital music online and then pick up a CD of their selections within one hour at a nearby retail store.

The new service to be launched by major retailers later this year will provide the following features:

- An enhanced, cross-media e-commerce destination
- A fully-featured digital download service complete with more than
1.6 million songs
- Ability to purchase music online, select in-store production and pick up
a customized CD within one hour at any compatible retail location
- Customized jewel cases complete with track listings and screened CDs for
orders fulfilled in-store
- Tracking of digital rights from within a customer's online account
- The option to download music straight to a consumer's PC

PhotoChannel's PNI Digital Media Platform currently powers the online photo solutions for many top retailers and their thousands of locations across North America, including Wal-Mart Canada, CVS/pharmacy, Eckerd Drugs and Costco Canada. The inclusion of PassAlong's technology into PNI's platform provides retailers the opportunity to earn revenue from sales generated by a catalog of more than 1.6 million songs from artists worldwide, which includes exclusive live concert material powered by PassAlong's Concert-of-the- Future(TM) initiative.

"Only 5% of today's music sales result from digital downloads," said Dave Jaworski, CEO of PassAlong Networks. "If we are to grow the market, we have to make the process easier, more convenient and completely interoperable across all platforms and devices. The PhotoChannel-PassAlong Platform accomplishes this objective and will drive the digital revolution to the next tier of users."

"The consumer demographic that orders pictures online through our retail customers is very heavily skewed toward families and lifestyle events," said Peter Fitzgerald, PhotoChannel Chairman and CEO. "We believe this demographic will respond strongly to this unique service whereby a digital download store also has the option of on-demand CD production. Having the power of the retailer marketing this service will be a point of difference over most other digital music services."

In addition to the soon-to-be announced retailer, PassAlong Networks also powers the digital music solutions for HomeMadeSimple.com, GrazeMusic.com, Songtouch.com, PassAlong.com, and the largest store on eBay (http://pulse.ebay.com/), and is the only company to power multiple stores within Microsoft Windows Media Player. PassAlong is certified Microsoft PlaysForSure.

About PassAlong Networks

PassAlong Networks provides solutions that revolutionize the way people experience digital entertainment. Its B2B2C technology platform -- p2pREVOLUTION(TM) -- includes a suite of private-label applications that enable clients to offer their customers a unique digital media experience. PassAlong powered digital music stores provide the end-consumer with more than 1.6 million licensed songs and the industry standard Passing-and-Points(TM) program. p2pREVOLUTION offers interoperability through FREEDOM(TM) which provides cross-platform, multi-format security, rights protection, and media empowerment for both content creators and content users. PassAlong's Concert-of-the-Future(TM) initiative extends the live experience beyond traditional limits, empowering fans with detailed, accurate and relevant concert notifications through OnTour(TM) and empowering venues and artists to offer exclusive, wirelessly-delivered content before, during and after an event. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information visit http://www.passalongnetworks.com/.

About PhotoChannel

Founded in 1995, PhotoChannel operates PNI Digital Media to provide services for major retailers, wireless carriers and content providers. The PNI Digital Media Platform connects consumer ordered digital content with retailers that have on demand manufacturing capabilities for the production of merchandise. Currently PNI Digital Media generates transactions for retailers and their thousands of locations across North America. For more information please visit http://www.pnidigitalmedia.com/

PR Contact:
David Wright
PassAlong Networks
615.425.5898
dwright@passalongnetworks.com

Source: PassAlong Networks

CONTACT: David Wright, PassAlong Networks, +1-615-425-5898,
dwright@passalongnetworks.com

Web site: http://www.passalongnetworks.com/
http://www.pnidigitalmedia.com/

-------
Profile: intent