Green SWAGG Bags Aren't All About the Take on Oscar(R) Night

Green SWAGG Bags Aren't All About the Take on Oscar(R) Night

SWAGG (Sustainability, Wellness and Green Gifts) Created for Eco-Conscious Celebrities to Benefit Global Green USA

LOS ANGELES, Feb. 28 /PRNewswire/ -- ecoSWAGG bags benefiting Global Green USA, may be the least expensive goodie bag to be gotten, but there's nothing little about it. The earth-conscious gift bag carries with it a BIG message about healthy environmental practices.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060228/LATU076 )

For the fourth year in a row, as part of the "Red Carpet, Green Cars" drive-up campaign, ecoSWAGG (which stands for Sustainability, Wellness and Green Gifts) will be personally delivered into the arms of nominees and attendees chauffeured in Toyota and Lexus hybrids to the 78th Annual Academy Awards. Like no other swag bag, ecoSWAGG proves that going green isn't just easy, it's fun, fashionable and hip.

Approximate retail value of the ecoSWAGG bag is between four and five thousand dollars, a small figure when compared with that of the official Oscar(R) bag, which last year was valued at more than $100,000.

Toyota vehicle ecoSWAGG includes: The Ambrose Hotel in Santa Monica; Arbor Snowboard Company graphic designed bamboo tees; Biota Spring Water, packaged in biodegradable bottles; Ecco Bella chocolates, lipstick and lotion; Ecoganik organic couture clothiers; Edun organic cotton T-shirts; Frog's Leap organic cabernet wine; Loomstate organic denim; Island Press, publishers of Cities in the Wilderness; New Belgium's 100% wind-brewed Fat Tire Ale; Napapijri Geographic fleece outerwear; Shift eco-fashion magazine; Solar Style solar cell phone chargers; Toyota Motor Sales branded solar iPod(R) charges; and The Villages of Loreto Bay, Baja Mexican eco-resort. Lexus vehicle ecoSWAGG will also include a commemorative Red Carpet, Green Cars Pampaloni decanter.

Participating eco-businesses contributed a monetary donation to Global Green USA to further the promotion of sustainable business practices.

About Global Green:

Global Green USA, the U.S. affiliate of Green Cross International led by Mikhail S. Gorbachev, works in cooperation with individuals, industry, and governments to create a global value shift toward a sustainable and secure future. Global Green and Leonardo DiCaprio were recently featured on the Oprah show to discuss smart climate solutions. For more information, or to join DiCaprio and others in signing Global Green's "Pledge of Allegiance to American Energy Independence," please visit http://www.globalgreen.org/.

To learn more about hybrids, please visit http://www.toyota.com/hsd.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060228/LATU076
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8
PRN Photo Desk, photodesk@prnewswire.com
Source: Toyota

CONTACT: Kathy Kniss of Big Imagination Group, +1-310-204-6100, ext. 21,
kkniss@bigla.com, for Toyota; or Julie Nathanson, +1-310-854-8191,
jnathanson@rogersandcowan.com, or Beth Morris, +1-310-854-8133,
bmorris@rogersandcowan.com, both of Rogers & Cowan, for Toyota; or Ruben
Aronin of Global Green, raronin@globalgreen.org, +1-310-612-5663

Web site: http://www.globalgreen.org/

Web site: http://www.toyota.com/hsd

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