Sean 'Diddy' Combs Launches His New Fragrance

Sean 'Diddy' Combs Launches His New Fragrance

Exclusive Party Footage

Thursday, Feb. 2nd & Thursday, Feb. 2nd
3:30am - 4:00am ET 10:30am - 10:45am ET
(12:30am - 1:00am PT) (7:30am - 7:45am PT)

IA-6; Transponder 13; C-Band;
DL Freq: 3960 V, Audio: 6.2/6.8, Trouble #: 646.336.7977

WHAT: Sean "Diddy" Combs smells sweet success as he launches his first
ever fragrance "Unforgivable" at New York's members-only hotspot,
the Core Club, on Wednesday night. Diddy will wine and dine his
guests with the style and sophistication that only he can bring.
Never one to let controversy slow him down, Diddy has risen above
the recent controversy surrounding the print ad for the
fragrance. Retailers across the country rejected the print ad
deemed too "hot" and "raunchy." Estee Lauder, the fragrance's
parent company responded by re-shooting a new "store-friendly"
ad. The original is still being used in magazines and on
billboards.

Diddy played an active role in creating a signature scent that
captures the mood of sexiness and elegance. The top notes of the
fragrance contain a clean, wet citrus blend of Sicilian Lemon,
Italian Bergamot, Moroccan Tangerine, Grapefruit and Juniper,
illuminated by a Sparkling Champagne Accord. The fragrance
captivates with mid-note heart of Mediterranean Air Accord,
Tuscan Florentine Iris, Clary Sage and Lavender. The scent
satisfies the most masculine man and draws in the most chic
women. Sean John's Unforgivable Fragrance retails for $55
(2.5 oz) and $75 (4.2oz), and will be available February 15th in
department stores and specialty stores across the country. Sean
John Fragrance is a division of Make-Up Art Cosmetics, Inc.,
which is a subsidiary of the Estee Lauder Companies Inc., one of
the world's leading manufacturers and marketers of quality skin
care, makeup, fragrance and hair care products. The Company's
products are sold in over 130 countries and territories.

WHO: Expected Attendees: Jay-Z, Lindsay Lohan, Russell Simmons, Naomi
Watts, Jamie Lynn Sigler, Eliza Dushku, Zac Posen, Tiki Barber,
Pamela Anderson, Tommy Matolla, John Legend, Pete Doherty, Sante
D'Orazio, Aerin Lauder Zinterhofer and more.

B-ROLL: Red Carpet soundbites, Exclusive party footage, Soundbites with
Diddy and John Demsey, Global President, Estee Lauder
Controversial Ad, "Store Friendly" Ad, Exclusive footage from
Saks Fifth Avenue Launch, beauty shots of fragrance.

For more info or to request a hardcopy tape, please contact:
Robin Applebaum / Dogmatic / 646.336.7977 / robin@dogmatic.com

PRNewswire -- Feb. 1

Source: MAC

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Profile: intent