Reeltime Infotainment Ltd Selects SecureMedia's DRM Solution to Protect Hollywood VOD

Reeltime Infotainment Ltd Selects SecureMedia's DRM Solution to Protect Hollywood VOD

Australia's First National IPTV Operator to Securely Offer Premier Movies From Sony Pictures, Fox, MGM, UA, Columbia and Other Major Studios

NATICK, Mass., Feb. 21 /PRNewswire/ -- SecureMedia (www.securemedia.com), the technology leader in conditional access and digital rights management (CA/DRM) software solutions for secure video content delivery over IP networks, announced today that Reeltime Infotainment Ltd has licensed SecureMedia's Encryptonite System(R) to protect its new IPTV VOD service in Australia. Based on the use of the Encryptonite System, Reeltime has secured distribution agreements for movies from Twentieth Century Fox, Sony Pictures Entertainment, MGM, United Artists, Columbia Pictures and other studios.

Reeltime will launch its VOD service to the public shortly, on Internet Protocol TV (IPTV) set-top boxes and download to PCs, via its various ISP partners. The service is operated by Reeltime as a "white label" on behalf of ISPs, who market and bundle the service in conjunction with their traditional voice and data packages. Reeltime's VOD transmission rights include the use of MPEG-4/H.264 over HFC (Cable), DSL, fiber optic and twisted pair.

SecureMedia's Encryptonite System provides proven persistent cryptographic protection of broadcast television and video-on-demand (VOD) content in distribution over broadband Internet Protocol (IP) networks. The Encryptonite System also provides persistent protection of content in nPVR and PVR storage. This scalable system operates on a variety of hardware and operating system platforms and features an ultra-light and processor-efficient client for low cost integration in resource-constrained set-top boxes and other embedded devices. The Encryptonite System is also "quad-play ready" as it supports secure content distribution over wireless networks to portable devices and mobile handsets.

"Reeltime aims to offer the premier VOD service in Australia featuring the latest Hollywood blockbusters and classic films which required us to implement a DRM system approved by the major studios," said John Karantzis, Managing Director of Reeltime Infotainment. "We evaluated every DRM system on the market and found the Encryptonite System to offer the best combination of robust security, operational flexibility, and efficient, low cost operation."

"SecureMedia is proud to be selected as the digital content security partner for Reeltime, and we look forward to protecting the extensive video library they have licensed," said Fred Ellis, CEO of SecureMedia. "Australia is one of the fastest growing broadband markets in the world, and we anticipate Reeltime's VOD service will become wildly popular in short order."

About Reeltime Infotainment Ltd

Further information on Reeltime can be found at www.asx.com.au under stock code: FLO. Sydney-based Reeltime is Australia's first national IPTV operator, with agreements secured with major Hollywood and niche studios for distribution of commercial content over secure DSL broadband networks. Reeltime is a wholesale operator of content on behalf of third party ISPs, Telcos and retail partners. Reeltime has secured access agreements with Telstra Corporation Ltd for its national network, including the consumer DSL network, and will offer its services to the public via a digital IP based TV Set Top Box, as well as offering alternative PC download and stream services.

About SecureMedia, Inc.

SecureMedia, www.securemedia.com, is a leading provider of open platform conditional access and digital rights management (CA/DRM) software for the delivery of video-on-demand, IPTV and other digital content over broadband IP networks. The Company provides a range of content security solutions from the comprehensive Encryptonite System(R) to software toolkits, hardware cores and plugins for third party media delivery systems. SecureMedia's customers represent industry leaders and include Cavalier Telephone, TV Sierre, Sony, NTT, BB Cable Corp., China Data Broadcasting, Eona and RealNetworks. SecureMedia has offices in Boston, San Francisco and Auckland, New Zealand with representatives in Beijing, Seoul and Tokyo.

SecureMedia is a registered trademark and Encryptonite is a trademark of SecureMedia, Inc. All other company and product names are trademarks or registered trademarks of their respective owners.

Source: SecureMedia

CONTACT: Michael Krems of Krems Public Relations, +1-650-759-7133,
krems@kremspr.com, for SecureMedia

Web site: http://www.asx.com.au/

Web site: http://www.securemedia.com/

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