Buongiorno, Corbis and Universal Studios Consumer Products Group Partner to Deliver the Greatest Moments from Universal's Movies to Mobile Phones

Buongiorno, Corbis and Universal Studios Consumer Products Group Partner to Deliver the Greatest Moments from Universal's Movies to Mobile Phones

LONDON, February 21/PRNewswire/ -- The most memorable scenes from unforgettable blockbusters in
the vast Universal library will premiere on the small screen thanks to
Buongiorno and Corbis, through a groundbreaking license for the creation and
distribution of high quality mobile content that includes voice tones,
wallpapers and video clips.

Buongiorno Vitaminic, a leading multinational company in the
field of multimedia content for telephony and digital channels and Corbis a
leading provider of image licensing and related services, today announced a
licensing deal with Universal Studios Consumer Products Group for the
distribution of video clips, audio clips and stills, from Universal's library
of film and television, to consumers' mobile devices in Europe, Africa and
Middle East.

Under the terms of this agreement, Universal will provide
Buongiorno with elements from up to 75 film & TV shows, which Corbis will
clear the rights to. Many of these Hollywood properties will be making their
mobile debut, as part of an innovative set of themed products and services
that will include video clips, MMS, voicetones, wallpapers, screensavers,
video ringtones and ringback tones and which will be distributed by
Buongiorno in English, French, Italian, German, and Spanish.

Leveraging its global consumer brand Blinko and distribution agreements
Buongiorno has with over 50 telecommunication operators worldwide and major
media groups, Universal content will reach a potential audience of over 900
ml clients (45% of the total 2 billion mobile users worldwide).

"After considerable diligence we determined that Buongiorno
Vitaminic's reach, quality and innovation combined with Corbis' unparalleled
rights-enabling skills are uniquely qualified to deliver the great moments
from Universal's library to consumers' mobile handsets in Europe, the Middle
East and Africa," said Jeremy Laws, senior vice president, Universal Mobile
Entertainment.

"We are proud of this agreement with Universal and Corbis,
because it breaks new ground in the licensing of Hollywood content for mobile
use. The fact that this collaboration provides fully cleared rights from the
actors to use their image and voice for such a large film catalogue, is what
makes this service the first of its kind", says Matteo Montan, Head of Global
Products of Buongiorno Vitaminic. "We continually strive to provide the
consumers with a wide variety of innovative products to download, as well as
offer distributors successful digital services that can easily be marketed.
The Universal content fulfils both objectives, as well as adding to
Buongiorno's already extensive library of high quality mobile content".

"Corbis has been working with Buongiorno to unlock the complex
mix of art, technology, rights and commerce since 2003," said Curtis Bowden,
vice president rights services for Corbis. "There has always been a strong
interest in celebrity and Hollywood content. As a result, we are thrilled to
be playing a key role in facilitating the availability of this content for
mobile use."

The content market for mobile phones continues its strong
growth. According to Informa Telecoms and Media's report, the fast-growing
Mobile Entertainment market will be worth US$42.8 billion by 2010, of which
US$11.2 billion will be generated from mobile games. The mobile music sector
- ringtones, ring-back tones, full track downloads and streaming services -
will be worth around US$11 billion by 2010[1].

Universal movie content will become part of Buongiorno's
high-quality and always updated, huge portfolio made up of over 250,000
services and licensed contents, marketed through a multi-channel strategy
that includes direct distribution through the brand BLINKO (www.blinko.com)
as well as through partnerships with leading telecom companies and the most
important media groups.

Additional information about Buongiorno are available on the
website www.buongiorno.com or by contacting:

[1] Informa Telecoms and Media's "Mobile games" report, published in July
2005

Source: Buongiorno Vitaminic SpA

Monica Montefusco, PR Manager & Global PR Coordinator, Tel. +39-02-582131, Email: monica.montefusco@buongiorno.com, For additional information about Universal Studios Consumer Products Group contact: Debbie Luner, Tel. +1-818-777-3188, Email: debbie.luner@nbcuni.com, For additional information about Corbis contact: Dov Schiff, Tel. +1-206-373-6298, Email: dov.schiff@corbis.com

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