PR Newswire Broadcast Minute for Tuesday, February 7, 2006

PR Newswire Broadcast Minute for Tuesday, February 7, 2006

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TiVo Super Bowl Data Shows Action on the Field Rivaled Interest in Commercials Between the Snaps for First Time in Years

Dozens of multi-million dollar commercials got their chance to impress the largest television audience of the year during the Super Bowl, but Ameriquest may have gotten the most bang for its advertising buck as it managed to land both of its spots at the very top of the list of favorite ads, according to an annual analysis of TiVo households.

Every year TiVo has analyzed how viewers utilize the replay and rewind features, it has been the commercials that viewers most often watched again rather than the action on the field. This year may have provided an exception. A controversial touchdown call in the second quarter spurred almost as much replay and rewind activity as the most popular commercials. On average, TiVo households watched more than four times the controversial touchdown by Pittsburgh Steelers Quarterback Ben Roethlisberger and the "Gadget Play" touchdown that clinched the Steelers victory.

The list of top 10 most replayed ads in TiVo households included ...

1. Ameriquest Friendly Skies
2. Ameriquest That Killed Him
3. Budweiser Streaking Sheep
4. Fed Ex Caveman
5. Michelob Touch Football
6. Bud Light Hidden Bud Lights
7. Sierra Mist Kathy Griffin
8. Bud Light Bear Attack
9. Aleve Leonard Nimoy
10. Bud Light Revolving Wall

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=1007257

eHarmony Introduces eHarmony Marriage

New Marriage Wellness Program Offers Couples a New Approach to Strengthen Their Relationships

E-Harmony has announced the launch of e-Harmony Marriage, a new online service designed to help couples achieve stronger, healthier and happier marriages. The service underscores e-Harmony's commitment to building happy and lasting relationships. The new marriage wellness service helps marriages

flourish by empowering couples with the knowledge and tools to build a deepened sense of understanding, appreciation and connectedness.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3132621

New York City Is Tops for Sweethearts, Candy Stores on Valentine's Day According to Verizon SuperPages.com Survey

If you want to impress your sweetie this Valentine's Day, you might opt for the traditional romantic dinner and flowers, but candy can turn the grumpiest soul into a sweetheart, as honeys in New York, Brooklyn and Chicago will tell you.

According to a Verizon SuperPages.com survey, New York City has the most candy stores, making it the sweetest city, with Brooklyn and Chicago also displaying an irresistible sweet tooth. Philadelphia and Pittsburgh -- hailing from the chocolate state of Pennsylvania -- capture fifth and sixth spots in the Top 20 Sweetest Cities.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3135423

One in Four Gays More Likely than Last Year to Consider Shopping at Stores With Reputations as Good Corporate Citizens

A Harris Poll finds that gay and lesbian adults were more likely than heterosexual adults to say that more than last year, they would consider shopping for holiday gifts based on a store's reputation as a good corporate citizen, according to a nationwide online survey of U-S adults conducted prior to the holidays in December 2005.

Nearly one in four gay and lesbian adults said that, while shopping for holiday gifts, they would consider, more than during the 2004 holiday season, to shop at stores with reputations as good corporate citizens, compared to only 16 percent of heterosexual adults responding to the same question.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3135928

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com .

PRNewswire -- Feb. 7

Source: PR Newswire

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