PR Newswire Broadcast Minute for Friday, February 3, 2006

PR Newswire Broadcast Minute for Friday, February 3, 2006

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GoDaddy.com(R) Approved for Super Bowl(R) Commercial

Go-Daddy-dot-com, the number one registrar of domain names worldwide -- and the advertiser censored in last year's Super Bowl commercial controversy - has announced it WILL be advertising in Super Bowl Forty. After fourteen revisions and weeks of intense negotiations, the A-B-C Television network on Thursday gave its approval for the Internet powerhouse to broadcast a "Go- Daddy-Esque" commercial in the big game.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3133947

Super Bowl Viewers Are the Year's Toughest Audience for Advertisers, Study Shows

O-T-X (Online Testing eXchange), a leading global consumer research and consulting firm, has released the results of a study testing whether consumers respond more favorably to Super Bowl ads than other T-V advertising. Given the intense media attention on the Super Bowl advertising blitz, researchers expected to see a higher emotional response to Super Bowl advertising. Instead, respondents actually found the ads to be less informative, less factual, and less emotive.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3133551

Mind and Mood Affect the Heart, Says the Harvard Mental Health Letter

Heart disease can be depressing -- literally. About fifty percent of hospitalized heart patients have some depressive symptoms, and up to twenty percent develop major depression. And depression affects heart health: Patients who are depressed at the time of hospitalization for heart conditions are two to five times more likely than average to die or to suffer further cardiovascular events such as heart attack, stroke, or severe chest pain in the following year. The February issue of the Harvard Mental Health Letter notes that recurrence of cardiovascular events is more closely linked to depression than to high cholesterol, smoking, high blood pressure, or diabetes.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3133196

Moving Mannequins are Turning Heads - the Latest in Mannequin Artistry

Woody Lawhon (pronounced La-HAWN), Hollywood-renowned robotics, animatronics and special effects developer for director greats such as Ron Howard, Robert Redford, Lawrence Kasdan and Clint Eastwood, has launched the company Moving Mannequins(TM) (www.movingmannequins.com) which creates mannequins that have the look of movie quality goods, yet are priced to accommodate the retail industry. Lawhon's years of expertise in making lifelike exact doubles of actors and other celebrities was the perfect foundation for his transition into manufacturing display mannequins for the fashion industry. To further enhance the realism, the company has incorporated robotic movement, changing the course of mannequin history.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3133939

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com

PRNewswire -- Feb. 3

Source: PR Newswire

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