Perfect Story to Supplement Super Bowl XL Coverage!

Perfect Story to Supplement Super Bowl XL Coverage!

Jerome "The Bus" Bettis Doesn't Want to Leave You Breathless

Football Star Hopes Heightened Celebrity Will Help Raise Awareness of the
Importance of Asthma Control - New Motivational TV Ad Debuts

With the Super Bowl just days away, Jerome "The Bus" Bettis has two missions: bring home the win and be a motivation to the estimated 20 million Americans who have asthma.

"The Bus," who has been living with asthma for nearly 20 years, is featured in a new asthma awareness commercial, "Jerome and Kid," letting people with asthma know that asthma hasn't stopped him and it doesn't need to stop them.

In 1997, during a nationally televised pro-football game, Jerome suffered a major asthma attack and has said it was one of the scariest moments of his life. He has since teamed up with his doctor to develop a game plan to manage his asthma. In the new ad, Jerome is urging people with asthma to go to http://www.asthmacontrol.com/ and take the Asthma Control Test(TM) then talk to their doctor. The Asthma Control Test(TM) is a simple 5-question quiz that helps assess asthma control.

For more information about Jerome, this commercial or the Asthma Control Test, please contact Sharon Byrne at (212) 798-9872 or sharon_byrne@cohnwolfe.com.

Jerome Bettis and GlaxoSmithKline are working together to promote asthma awareness.

GlaxoSmithKline is a researched-based pharmaceutical company and a world leader in respiratory care.

The Asthma Control Test(TM) is a simple five-question quiz that can help people 12 years of age and older with asthma and their healthcare professional better assess the patient's level of symptom control.

Asthma Control Test is a trademark of QualityMetric Incorporated

PRNewswire -- Feb. 3

Source: The American Lung Association

Web site: http://www.asthmacontrol.com/

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