MultiVu Video Feed: SEVEN YEARS AND COUNTING!

MultiVu Video Feed: SEVEN YEARS AND COUNTING!

Anheuser-Busch is the Reigning Champ of USA TODAY's Super Bowl Ad Meter - Can They Do it Again this Year?

NEW YORK, Feb. 6 /PRNewswire/ -- Super Bowl XL is here, and across the country Americans will be tuning in for the game ... and the commercials. For the last ten years either Anheuser-Busch or Pepsi has topped the list. Will a newcomer finally be crowned the most-liked commercial during the Super Bowl? Find out with results from USA TODAY's Ad Meter.

The results are based on volunteers who chart their second-by-second reactions to national Super Bowl commercials. Volunteers use hand-held meters to register how much they liked or disliked an ad while a computer averages the scores continuously.

PREVIOUS WINNERS:
2005 - Anheuser-Busch: Pilot Jumps from Plane to Catch Bud Light - 8.65
2004 - Anheuser-Busch: Dogs Fetch Bud Light - 9.04
2003 - Anheuser-Busch: Replay - 8.99
2002 - Anheuser-Busch: Satin Sheets - 9.11
2001 - Anheuser-Busch: Cedric's dream date - 8.63
2000 - Anheuser-Busch: Rex the Dog recalls his worst day - 8.09
1999 - Anheuser-Busch: Separated at Birth - 8.01
1998 - Pepsi: Flying Geese - 9.08
1997 - Pepsi: Dancing bears - 8.22
1996 - Pepsi: On security camera, Coke driver nabs Pepsi - 9.42
1995 - Pepsi: Boy gets sucked into bottle - 9.66

SATELLITE FEEDS:

Monday, February 6th, 2006
3:30 AM - 3:45 AM ET
IA 5
Transponder 23
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Downlink: 4160 Vertical

Monday, February 6th, 2006
4:30 AM - 4:45 AM ET
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Transponder 23
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Downlink: 4160 Vertical

Monday, February 6th, 2006
1:30 PM - 1:45 PM ET
IA 5
Transponder 24
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Downlink: 4180 Horizontal

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FORMAT: News Package With Extra Soundbites and B-roll.

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/23444/consumer.shtml

SOUNDBITES:
* Bruce Horovitz,USA TODAY, Advertising/Marketing Reporter.
* Man on Street Interviews discussing favorite ads

B-ROLL INCLUDES: Ad Meter participants watching the Super Bowl commercials and using their hand held meters to record reactions

VIDEO PROVIDED BY: USA TODAY

FOR TECHNICAL INFORMATION: 212-947-4475

HARD COPY, PLEASE CALL: MultiVu Media Relations, 800.653.5313 EXT. 3

Video: Hard copy requests, downloadable MPEG2, contact information and
more available at http://www.prnewswire.com/broadcast/23444/press.shtml
Source: USA TODAY

CONTACT: For Technical Information Or Hard Copy, Please Call: MultiVu
Media Relations, 800-653-5313 ext. 3

Web site: http://www.usatoday.com/

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