MobiTV Offers Unified Network Solution for Unicast, Multicast, and Broadcast Media Delivery

MobiTV Offers Unified Network Solution for Unicast, Multicast, and Broadcast Media Delivery

Integrated Support for Leading Network Standards Offers Mobile Operators Flexible Capacity Management and a Seamless Experience for Subscribers

3GSM WORLD CONGRESS, BARCELONA, Spain, Feb. 14 /PRNewswire/ -- MobiTV, Inc., the global leader in television and digital radio services for mobile devices, today announced support for several delivery network standards including DVB-H, DMB, MBMS, BCMCS, TDtv, WiMax, and WiFi. MobiTV can now integrate these new network technologies with its commercially-deployed services operating over cellular networks on three continents (GSM, GPRS, EDGE, UMTS, CDMA, 1XRTT, 1X EVDO). This next-generation MobiTV service offers consumers the best possible mobile television and digital radio experience seamlessly across multiple networks, while offering network operators flexible, profitable, and future-proof capacity management solutions.

"As the established leader in mobile television worldwide, one of the biggest challenges we face is the need to deliver the broadest possible range of premium content to a very rapidly growing international subscriber base. Broadcast and multicast technologies will clearly address concentrated demand for the most popular content in the most dense population centers. But unicast solutions are also clearly necessary to meet our customers' demands for personalized content, niche 'long-tail' type channels, and integrated commerce," said Phillip Alvelda, CEO and Chairman of MobiTV. "Our unified network delivery solution combines the advantages of both approaches without compromise, offering easy paths to upgrade and integrate new technologies as they emerge."

Broadcast technologies such as DVB-H will be useful for network capacity management, but they also have significant limitations. For example, they do not facilitate interactivity or a return-path functionality which allows for commerce, voting, interactive advertising or other two-way communication between broadcaster and subscriber. Combining network infrastructures allows operators to take advantage of the strengths of each. MobiTV is now offering a unified network delivery solution that takes advantage of each network technology where it is most appropriate and integrates next generation broadcast technologies to deliver a high quality, uninterrupted session independent of network technology or customer location.

"As usage grows and the number of customers using mobile television grows, networks will require careful capacity management through co-existing solutions such as unicast, in-band multicast and DVB-H solutions," said Paul Scanlan, COO and co-founder of MobiTV. "If broadcast technologies become necessary in the future, we believe the ideal solution for operators and subscribers is a system that seamlessly leverages and combines the strengths of the available networks solutions."

In addition to providing a seamless transition across diverse network types, MobiTV will deliver functionality that greatly enhances the user's experience. Some of the MobiTV features will include: Seamless Navigation and Content Discovery; Unified Billing, Provisioning and Authentication; Live and on-demand Media Ingestion; Electronic Programming Guide -- personalized by the subscriber; Premium Channel Purchase; Mobile Commerce; In-Stream Advertising; Integrated Music Content; Integrated Clip Assets; VOD and PVR Functionality; Location Bases Services, Blackout Management, and DMA content restrictions; and more.

About MobiTV

MobiTV, Inc. (formerly known as Idetic, Inc.) is the first global mobile television and digital radio service provider for the more than 2 billion mobile phone users worldwide. The MobiTV(R) service is available in the US through Sprint, Cingular, Alltel and several regional carriers; in the United Kingdom through 3 and Orange UK; and in Canada through Bell Canada, Rogers and TELUS Mobility. The Emmy(R) Award winning service now reaches more than half a million subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, CSPAN, The Discovery Channel, TLC, The Weather Channel and others that deliver cartoons, music videos and comedy. MobiTV also has a full line up of geographically specific channels. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information on the company, its products or technology, please visit www.mobitv.com.

NOTE: MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Source: MobiTV, Inc.

CONTACT: Jason Taylor of MobiTV, Inc., +1-510-450-5083, or
jason@mobitv.com; or Erika Shaffer of SutherlandGold Group, +1-415-934-9600,
ext 309, or erika@sutherlandgold.com, for MobiTV US; or Stephen Gaynor of
Harvard Public Relations, +44 (0) 20 8564 6394, or
stephen.gaynor@harvard.co.uk, for MobiTV UK

Web site: http://www.mobitv.com/

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