Hanes Ad-dresses Style - Taps Kevin Bacon and Christina Applegate for New Television Campaign

Hanes Ad-dresses Style - Taps Kevin Bacon and Christina Applegate for New Television Campaign

Kevin Bacon shoots with Michael Jordan to score points for Hanes Casualwear; Christina Applegate gets comfortable in the Hanes perfect T

WINSTON-SALEM, N.C., Feb. 23 /PRNewswire/ -- Hanes, the No. 1 apparel brand in the United States, today announced that it will be adding more famous faces to its successful "Look Who We've Got Our Hanes On Now" ad campaign. Kevin Bacon and Christina Applegate will join Hanes' campaign line-up, which also featured celebrities Jennifer Love Hewitt, Matthew Perry, Damon Wayans and basketball great, Michael Jordan, in both print and television advertisements.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060223/NYTH036 )

"In 2006, we will continue to show how Hanes represents contemporary style and reinvents comfort by showcasing our apparel on today's engaging and stylish celebrities," said Sidney Falken, Hanes Brand Champion. "Led by our current branding campaign, Hanes will continue to inspire consumers' personal style with new apparel that goes beyond the basics."

Created by The Martin Agency of Richmond, Virginia, each new television spot in the campaign captures each celebrity's personality -- comfortable with themselves and in their Hanes -- set to the beat of fun, energetic music.

Beginning February 27, Hanes again will bring to life the tagline, "Look Who We've Got Our Hanes On Now," with a new :15 and :30 television commercial featuring Kevin Bacon and Michael Jordan playfully showing the versatility of Hanes.

The spot, "Shot Blocker," features a series of scenes where Kevin Bacon is trying to shoot different objects, such as waste paper, keys and a basketball, while wearing Hanes casualwear. A mischievous and competitive Michael Jordan enters each scene out of nowhere and nonchalantly blocks Kevin's shot. Underscored by the tagline "Perfect No Matter How You Wear It," Bacon is shown wearing Hanes T-Shirts in, out, solo, layered and underneath a sports jacket demonstrating how men can dress Hanes T-Shirts up or down to create their own sense of personal style.

"T-shirts are a timeless classic, and have been a part of my wardrobe for quite a while," said Kevin Bacon. "Hanes T-Shirts are perfect for me. I think it's fantastic that you can wear them for any occasion. That's what I'm all about."

The second TV spot with Christina Applegate will debut in late March 2006. A playful and beautiful Christina is shown having fun around the home and displays her personal sense of style in the new, colorful Hanes perfect T. The spot features Christina dressing the Ts up and down, as the perfect T covers both the casual and dressier occasions of a woman's wardrobe.

"The new styles and colors of the perfect T from Hanes are versatile, comfortable and fit in with my everyday wardrobe," said Christina Applegate. "I like that they can be easily worn with my favorite pair of jeans or a long skirt."

The new television commercials will air nationwide, including network primetime, daytime, cable and syndication. Magazine ads with Kevin Bacon and Christina Applegate will launch in July. The entire campaign will run throughout 2006.

Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks, shoes and casual apparel. Hanes is a flagship brand of Sara Lee Branded Apparel. Sara Lee Branded Apparel is currently a part of Sara Lee Corporation, which in February 2005 announced a transformation of its business portfolio to focus on food, beverage and household products. At that time, Sara Lee announced its intent to spin off as an independent, publicly held company its Americas/Asia apparel business, Sara Lee Branded Apparel, a move that is expected to be completed by September 2006.

Contacts: Laura Springer Jennifer Gardner
Weber Shandwick Sara Lee Branded Apparel
212-445-8174 336-519-6792
lspringer@webershandwick.comjennifer.gardner@saralee.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060223/NYTH036
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com
Source: Hanes

CONTACT: Laura Springer of Weber Shandwick, +1-212-445-8174,
lspringer@webershandwick.com, or Jennifer Gardner of Sara Lee Branded Apparel,
+1-336-519-6792, jennifer.gardner@saralee.com, both for Hanes

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