FamilyMediaGuide.com Reports Stern's Use of Profanity Jumps 34%

FamilyMediaGuide.com Reports Stern's Use of Profanity Jumps 34%

LOS ANGELES, Feb. 17 /PRNewswire/ -- In a follow-up effort to their January 9, 2006 "Shockulator" media content analysis of Howard Stern's inaugural program on Sirius 100 satellite radio, FamilyMediaGuide.com reported top-line results as follows:

-- A 34% overall increase in profanity: The January 9 Howard Stern show
contained 737 total instances of profanity (or 2.23 per minute), while
the February 9 show contained 988 (or 3.08 per minute).

-- A 62% increase in F*CKs, with January 9 containing 77 instances and
February 9 increasing to 125 (or .39 F-bombs a minute).

-- A 100% increase in SH*Ts, which doubled from 30 to 60.

-- A 100% decrease in C*NTs, from 11 instances to 0. This entry
shockulated the "Shockulator" auditors most, with several people losing
serious money in the pools.

-- A flat use of A*Ss, with 42 in both shows. However, since the February
9 show ran 10 minutes shorter than the January 9 show, the instances
per minute increased from .127 to .131.

Howard Stern Radio Program
Comparative Profanity Analysis

Instance of Profanity January 9, 2006 February 9, 2006
Anal 7 11
B*kkake 11 8
C*ck 13 15
C*m 5 11
C*nt 11 0
F*ck 77 125
N*gger 2 1
P*ss 7 5
P*ssy 18 4
Sh*t 30 60
T*ts 7 11

Source: (C)FamilyMediaGuide.com 2006

About FamilyMediaGuide.com

FamilyMediaGuide.com, a division of Media Data Corporation (MDC), provides free entertainment media content analysis directly to consumers. Based on extensive database-driven technology which utilizes approximately 4000 rules and algorithms, a specially trained staff of auditors record instances of profanity, sex, violence, substance use and illegal behavior in current film releases, DVDs, TV programs, radio programs, music videos and video games. The data then goes through three independent stages of validation and results in the most accurate and comprehensive content analyses available anywhere. This objective methodology is superior to existing industry association-based approaches which assign ratings based upon the subjective opinions of a select group of individuals employed by their respective industries. FamilyMediaGuide.com supports individual choice based upon one's own personal standards of suitability. The company is independently owned and operated and has no political or religious agenda.

Contact:
Sean Mahoney
310-867-0670
smahoney@inkincpr.com

Source: FamilyMediaGuide.com

CONTACT: Sean Mahoney for FamilyMediaGuide.com, +1-310-867-0670,
smahoney@inkincpr.com

Web site: http://www.familymediaguide.com/

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