Anheuser-Busch Wins USA TODAY Ad Meter Title

Anheuser-Busch Wins USA TODAY Ad Meter Title

MCLEAN, Va., Feb. 6 /PRNewswire/ -- Anheuser-Busch grabbed the top spot in USA TODAY's Super Bowl Ad Meter for a record eighth year in a row.

Anheuser-Busch's ad featuring a secret refrigerator stocked with Bud Light was the most popular, according to USA TODAY's Ad Meter. Volunteers gave the ad a score of 8.39 (on a scale of 0 to 10).

For complete results, see today's editions of USA TODAY or log on to USATODAY.com.

The top five ads and each one's rating:
1. Anheuser-Busch -- Secret refrigerator stocked with Bud Light -- 8.39
2. Anheuser-Busch -- Young Clydesdale dreams big -- 8.18
3. FedEx -- Cave man uses prehistoric overnight delivery -- 7.95
4. PepsiCo -- Sierra Mist can't clear airport security -- 7.86
5. Anheuser-Busch -- Men pretend to work on rooftops, but relax instead
-- 7.82

USA TODAY's 18th annual Ad Meter was held in Phoenix, Arizona and McLean, Virginia, during the Super Bowl on February 5th. Volunteers charted their second-by-second reactions to national Super Bowl commercials. The 207 volunteers used hand-held meters to register how much they liked or disliked an ad. A computer averaged the scores continuously.

Previous Ad Meter winners:
2005 -- Anheuser-Busch: Pilot jumps out of airplane for Bud Light --
8.65
2004 -- Anheuser-Busch: Owners demonstrate how their dogs fetch Bud Light
-- 9.04
2003 -- Anheuser-Busch: Replay -- 8.99
2002 -- Anheuser-Busch: Satin Sheets -- 9.11
2001 -- Anheuser-Busch: Cedric's dream date -- 8.63
2000 -- Anheuser-Busch: Rex the Dog recalls his worst day -- 8.09
1999 -- Anheuser-Busch: Separated at Birth -- 8.01
1998 -- Pepsi: Flying Geese -- 9.08
1997 -- Pepsi: Dancing bears -- 8.22
1996 -- Pepsi: On security camera, Coke driver nabs Pepsi -- 9.42
1995 -- Pepsi: Boy gets sucked into bottle -- 9.66
1994 -- Pepsi: Chimp escapes lab, hits the beach -- 9.34
1993 -- McDonald's: Jordan and Bird shoot hoops -- 9.00
1992 -- Nike: Bugs Bunny and Michael Jordan team -- 8.51
1991 -- Diet Pepsi: Ray Charles' new jingle catches on -- 8.52
1990 -- Nike: Famous announcers call imaginary game -- 8.17
1989 -- American Express: Dana Carvey and John Lovitz travel to the
Super Bowl -- 7.52.

USA TODAY is the nation's top-selling newspaper. It is published via satellite at 36 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE:GCI).

Source: USA TODAY

CONTACT: Heidi Henderson, Manager, Media Relations of USA TODAY,
+1-703-854-5304, or hhenderson@usatoday.com

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