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International Entertainment News

Monday, February 13, 2006

Alcatel to Enable Interactive Mobile Music and Video Services for StarHub in Singapore

Alcatel to Enable Interactive Mobile Music and Video Services for StarHub in Singapore

3GSM World Congress, Barcelona - 13 - 16 February 2006

BARCELONA, Spain, February 13/PRNewswire-FirstCall/ -- Alcatel (Paris: CGEP.PA and NYSE: ALA) today announced it will
supply a complete end-to-end interactive Mobile Music Solution to StarHub,
Singapore's second largest operator, which offers a full range of
communications and entertainment services over fixed, cable, mobile and
Internet platforms. StarHub will be the first operator in the world to deploy
Alcatel's leading-edge interactive Mobile Music Solution, delivering a truly
interactive, personalized mobile music and video experience to its mobile
customers. This will empower them to listen to, watch and download their
favorite music on their mobile phones anytime, anywhere.

Alcatel's interactive Mobile Music Solution is designed to
work seamlessly on different networks, providing an enhanced end-user
experience. On GPRS/EDGE networks, a WAP-based music experience allows the
end-user to easily navigate through predefined playlists streamed directly to
his mobile phone. On 3G networks, a rich media client enables the subscriber
to personalize his/her own channels or playlists, listen to music whilst
watching music video clips, and cross-purchase all artist and song-related
items, such as the full-track songs, music video clips, wallpapers, ring
tones, ring back tones, etc.

Alcatel's interactive Mobile Music Solution is powered by
Alcatel's industry-leading Streaming Server technology, designed and
developed by PacketVideo Network Solutions, a wholly owned subsidiary of
Alcatel. This technology provides an enhanced end-user experience through
major advances in performance, quality and device compatibility. For
performance improvement, Alcatel's server provides a server-side playlist
that enables users to combine streams from multiple sources in a single
session and deliver it to their preferred devices, for uninterrupted
enjoyment of their music collection. Moreover the server-side playlist
functionality reduces the time needed to switch to a new clip. In a benefit
for operators, Alcatel's server-side playlist provides the ability to insert
adverts at various points in the playlist session, thus offering the
possibility to generate additional revenues.

For quality enhancement, Alcatel's support for the AAC+ audio
codec enables customers to enjoy music with superior audio quality, even at
lower bit rates. Boosting device compatibility, Alcatel's solution complies
with 3GPP standard specifications, and thus delivers music and video content
to 3GPP devices, offering end-users a wider choice of devices for
experiencing the music and video service.

Chan Kin Hung, Senior Vice President, Mobile Services,
StarHub, said: "Mobile music is an exciting new experience for our customers
and we didn't want to stop at enabling our customers to simply download music
tracks on handsets. We want to deliver a complete mobile music experience,
providing much more than what they currently get from MP3 players. By working
with Alcatel, we will be able to empower customers to listen to, watch and
download their favourite music related content from full tracks, true tones
to video clips on their handsets, wherever, whenever. We are excited to be a
pioneer in delivering this new wave of mobile music experience to customers."

"As the leading supplier of innovative mobile music and video
applications, Alcatel is proud to partner with StarHub in delivering such
innovative and exciting services that enhance the user experience," added
Marc Rouanne, Chief operating officer of Alcatel's mobile communications
activities. "We will continue to deliver next-generation applications as 3G
gains momentum across the region."

Alcatel's music and video solutions have already been adopted
by more than 80 mobile operators in Europe, Asia, Africa and Latin America to
enable their mobile video, music and live TV services.

About StarHub

StarHub is Singapore's second largest info-communication
company and the sole operator delivering a full range of information,
communications and entertainment services over fixed, cable, mobile and
Internet platforms. StarHub operates a 3G mobile network in addition to its
GSM network and is the exclusive provider of i-mode mobile Internet service
over its 2.5G and 3G networks. StarHub also operates its own nation-wide HFC
network that delivers multi-channel cable TV services (inlcuding Digital
Cable), voice and Internet access for both consumer and corporate markets.
StarHub is listed on the SGX-ST. Driven by a passion for listening and
providing what customers want, StarHub endeavours to bring affordable and
premium quality services with innovative and useful features to all its
customers. StarHub raises the level of competition in Singapore, challenging
others as well as itself, to constantly introduce new world-class services at
competitive prices.This unwavering commitment will further strengthen
Singapore's position as a leading info-communication hub in the region. Some
of the statements in this news release constitute "forward-looking
statements" that do not directly or exclusively relate to historical facts.
These forward-looking statements reflect StarHub Ltd's current intentions,
plans, expectations, assumptions and beliefs about future events and are
subject to risks, uncertainties and other factors, many of which are outside
StarHub Ltd's control. Important factors that could cause actual results to
differ materially from the expectations expressed or implied in the
forward-looking statements include known and unknown risks. Because actual
results could differ materially from StarHub Ltd's current intentions, plans,
expectations, assumptions and beliefs about the future, you are urged to view
all forward-looking statements contained in this news release with caution.

About Alcatel

Alcatel provides communications solutions to telecommunication
carriers, Internet service providers and enterprises for delivery of voice,
data and video applications to their customers or employees. Alcatel brings
its leading position in fixed and mobile broadband networks, applications and
services, to help its partners and customers build a user-centric broadband
world. With sales of EURO 13.1 billion and 58,000 employees in 2005, Alcatel
operates in more than 130 countries. For more information, visit Alcatel on
the Internet: http://www.alcatel.com

Alcatel Press Contacts


Regine Coqueran / HQ
Tel: +33-(0)1-40-76-49-24
regine.coqueran@alcatel.com

Mark Burnworth / HQ
Tel: +33-(0)1-40-76-50-84
mark.burnworth@alcatel.com

Stephane Lapeyrade / HQ
Tel: +33-(0)1-4076-12-74
stephane.lapeyrade@alcatel.com

Alcatel Investor Relations:
Pascal Bantegnie
Tel: +33-(0)1-40-76-52-20
pascal.bantegnie@alcatel.com

Nicolas Leyssieux
Tel: +33-(0)1-40-76-37-32
nicolas.leyssieux@alcatel.com

Maria Alcon
Tel: +33-(0)1-40-76-15-17
maria.alcon@alcatel.com

Charlotte Laurent-Ottomane
Tel: +1-703-668-7016
charlotte.laurent-ottomane@alcatel.com

Source: Alcatel

Regine Coqueran / HQ, Tel: +33-(0)1-40-76-49-24, regine.coqueran@alcatel.com; Mark Burnworth / HQ, Tel: +33-(0)1-40-76-50-84, mark.burnworth@alcatel.com; Stephane Lapeyrade / HQ, Tel: +33-(0)1-4076-12-74, stephane.lapeyrade@alcatel.com. Alcatel Investor Relations: Pascal Bantegnie, Tel: +33-(0)1-40-76-52-20, pascal.bantegnie@alcatel.com; Nicolas Leyssieux, Tel: +33-(0)1-40-76-37-32, nicolas.leyssieux@alcatel.com; Maria Alcon, Tel: +33-(0)1-40-76-15-17, maria.alcon@alcatel.com; Charlotte Laurent-Ottomane, Tel: +1-703-668-7016, charlotte.laurent-ottomane@alcatel.com

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