Updated: Leading Dermatologist Dr. Patricia Wexler to Appear on QVC Introducing Her Advanced Technology Skin Care Line
Updated: Leading Dermatologist Dr. Patricia Wexler to Appear on QVC Introducing Her Advanced Technology Skin Care Line
WEST CHESTER, Pa., Jan. 27 /PRNewswire/ -- An acclaimed dermatological surgeon, Dr. Patricia Wexler has treated some of the most famously beautiful faces. Now she's bottled decades of experience into a unique skin care regimen that has the beauty industry buzzing. Dr. Wexler is scheduled to make her QVC(R) debut with the Patricia Wexler M.D. Dermatology line on Monday, January 30, 2006 at 6 PM ET.
Believing that great skin shouldn't be a luxury, Dr. Wexler targets some of the most common skin care concerns with ground-breaking ingredients and Niacyl and MMPi skin technology that will change the face of skin care. Based on a four-tiered regimen of cleansing, exfoliating and moisturizing, each product contains multi-active anti-aging ingredients that regenerate moisture and address a variety of skin care issues.
"The anti-aging market has consumers buying into so many unfulfilled promises and that's why results were my first priority when developing this line," says Dr. Wexler. "I'm looking forward to my QVC launch because it will give me an opportunity to share my knowledge and bring clinical face care to people without visiting my office."
Dr. Wexler will appear on QVC to discuss the anti-aging properties of her skin care line and share with viewers the findings of her years of research and development. Launching in the January show, QVC will be the only retailer to offer the full size core products in a four piece set, including the Universal Anti-Aging Cleanser, Universal Anti-Aging Moisturizer with SPF 30, MMPi Skin Regenerating Serum and Resurfacing Microbrasion System.
"Physician skin care brands are the hottest category in the beauty industry, and in the past several years QVC has created a strong business in this area," said Allen Burke, QVC's director of beauty merchandising. "Dr. Wexler is a true leader in her field and the technology she's developed in this line is sophisticated and highly effective. We look forward to introducing the brand to our customers."
Patricia Wexler M.D. Dermatology products range in price from $28 to $144 and will be available through QVC beginning January 30, 2006 at 800.345.1515 or http://www.qvc.com(r/).
About Patricia Wexler M.D. Dermatology
Renowned, New York City-based dermatological surgeon Dr. Patricia Wexler is one of the most sought-after skincare experts in the world. Coveted by celebrities and consistently featured in magazines and on television, Wexler's highly anticipated skincare line was one of the most fiercely guarded secrets in the industry for over two years. Now, through her namesake line, consumers everywhere have affordable access to exclusive, unrivaled ingredients and technologies and, most importantly the beautiful skin they deserve.
About QVC
QVC, Inc., a $6.2 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 89 million homes in the United States. Other divisions/subsidiaries include QVC.com, Q Records and Video, QVC @, QVC Local, QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa. QVC is a subsidiary of Liberty Media Corporation.
Source: QVC, Inc.
CONTACT: Donielle McGrail of QVC, Inc., +1-484-701-2072,
donielle_mcgrail@qvc.com; or Monica Rowe of Bath & Body Works for QVC, Inc.,
+1-212-904-8137, mrowe@bbw.com
Web site: http://www.qvc.com/
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