Supermodels in Lingerie, or 60-Year-Old Rockers?

Supermodels in Lingerie, or 60-Year-Old Rockers?

With Jenny McCarthy & Cindy Margolis to Host, William 'The Refrigerator' Perry to Coach, and Dennis Rodman to do What Dennis Does Best, Highly Anticipated Bodog.com Lingerie Bowl Returns for a Third Season

LOS ANGELES, Jan. 10 /PRNewswire/ -- Having first blissfully blitzed audiences during its pay-per-view scrimmage in 2004, the Bodog.com Lingerie Bowl aims to sack the competition during Super Bowl XL, returning to the L.A. Memorial Coliseum on February 5 to once again deliver an alternative, live show to viewers eager for halftime programming with a diaphanous difference. The 90-minute sports and entertainment extravaganza will bring the excitement to a new level with supermodels playing full-contact football in lingerie, celebrity guest quarterbacks, a steamy lingerie fashion show with top musical performances, and surprises galore. Lingerie Bowl III is also sponsored by Oakley and Monster Energy Drink.

"No other Super Bowl-related programming has been as enthusiastically talked about, or has generated as much ink, as the Lingerie Bowl," stated the event's creator/executive producer Mitch Mortaza, president of Horizon Productions. "This will be a tremendous breakthrough season that truly fulfills the promise of this event, giving in-person and pay-per-view audiences the halftime show they deserve without missing a minute of the Super Bowl -- except, of course, for its own halftime show, which should be rated 'G' for generic, or maybe geriatric!"

"We are excited to take on title sponsorship of the Bodog.com Lingerie Bowl and we look forward to a long and prosperous relationship with Horizon," says the event's host, Bodog.com founder and CEO Calvin Ayre. "With the hot players plus Dennis, Jenny and the other top celebrities expected to attend, this game is sure to be a highlight of Super Bowl Sunday."

According to Burrelles Media Analysis, the Lingerie Bowl initially generated 1307 stories, close to 343 million impressions, for an estimated advertising value of nearly $7 million. Moreover, major media outlets speculated in its aftermath that the infamous Janet Jackson incident was a pre-planned attack, with the L.A. Times asking, "Who knew the lengths the NFL would go to sabotage The Lingerie Bowl?" while NBC posited if "this 'spontaneity' was a carefully executed move to combat...people changing the channel in favor of The Lingerie Bowl, which itself generated enough interest to threaten the viewership of the most watched show in television."

Lingerie Bowl III may wind up being the most watched Super Bowl halftime show on television given its embarrassment of riches, beginning with the players themselves. Its central contest takes place between two teams, determined the week prior on "Garter & Lace Championship Saturday," an Eastern final between the New York Euphoria (quarterbacked by MTV personality Trishelle Cannatella) and the Chicago Bliss (led by WWE diva Christy Hemme), and a Western final between two-time Lingerie Bowl championship team, the Los Angeles Temptation (under Playboy's Miss April 2001 Katie Lohmann), and the Dallas Desire (QB'd by pop star Willa Ford). Of more than 5,200 players who tried out, an elite 52 were ultimately chosen, representing the most beautiful, athletic and fiercely competitive.

While celebrated Chicago Bears defensive lineman William "The Refrigerator" Perry will lend his football know-how as a team coach, Lingerie Bowl III will also benefit from the presence of another incomparable sports legend, Dennis Rodman, who serves as Lingerie Football League Commissioner. With an entertainment sensibility second-to-none, Rodman has instituted new rules for the event, among them: Botox physicians shall be stationed on the sidelines to ensure that players look their best at all times; all touchdowns must be accompanied by an end-zone dance, preferably involving a pole; and an energy drink bath will be given to the winning team. "Which would you rather watch at halftime? Aging rock stars or supermodels playing full-contact tackle football in lingerie?" asks the colorful bon vivant. "With my guidance and rule changes, this year's Lingerie Bowl will be the biggest Super Bowl party in the world!" Hosting the festivities will be model/actress Jenny McCarthy and the Web's #1 downloaded model Cindy Margolis, and "American Idol's" Ryan Starr and model/actress Tamie Sheffield will be sideline reporters. Fox Sports announcer Mike Goldberg will call the play-by-play action; Sandy Grossman, a Fox/NFL veteran with 30 years' experience, will direct and produce the telecast.

The pay-per-view event runs from 7:30 to 9:00 p.m. ET/PT, kicking off with the biggest tailgate party in the world in the parking lot of the Los Angeles Coliseum. The moment the whistle blows indicating halftime at the Super Bowl, a fashion show begins featuring the Lingerie Bowl's own "Fourth & G" lingerie line, accompanied by three songs by the event's chart-topping musical performers. Immediately following, the two finalist teams will play, the winning team honored in a trophy ceremony, all concluding before the Super Bowl begins its second half. Fans can get all the info they need at the official website: www.LingerieBowl.com.

Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. One of the pioneers in the field, Bodog.com is the top-ranked US facing online gambling brand, with highest site traffic among multi-product US gaming web sites according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, processed $7 billion in wagers in 2005. The Bodog.com Marketing Conference, will take place in Las Vegas, Summer 2006, attracting the leaders of the online gambling industry. Bodog Entertainment Group also includes a music label, BodogMusic, an online magazine, BodogNation, a television production unit and further properties coming soon. For more information, contact Media Relations at 1-866-892-3371, or pr@bodog.com. BODOG is a registered trademark of Bodog Entertainment Group S.A.

Horizon Productions, established in 2003, is a full-service, Hollywood- based entertainment company engaged in the development of alternative film and TV, as well as talent packaging, event production and media/sponsorship management. "With the global entertainment marketplace growing more diverse every day, the challenge of keeping up with ever-changing demand requires, simply, to know what the people want and to give it to them," explains president Mitch Mortaza.

Source: Bodog.com Lingerie Bowl

CONTACT: Media, Cheryl Lynch, +1-818-843-6300, clynch@bwr-la.com, or
Allison McGuire Young, +1-310-248-6120, amcguire@bwr-la.com, or Henry
Eshelman, +1-310-248-6109, heshelman@bwr-la.com, all of B|W|R Public
Relations, for Bodog.com Lingerie Bowl; or Rachelle DeVore of Horizon
Productions, +1-323-337-9010, ext. 3118, devorer@horizonprod.tv

Web site: http://www.lingeriebowl.com/
http://www.bodog.com/

NOTE TO EDITORS: A complete b-roll package is available on satellite uplink as follows: January 10th 11:00 - 11:30am/ET (08:00 - 08:30am/PT). Satellite coordinates IA6 / Transponder 9 (CBAND). Audio: 6.2/6.8 (stereo). VNR is also available at http://jadeproductionsla.com/FileShare/LingeriePress.

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