Industry Leaders Combine to Spearhead Adoption of Digital Delivery Throughout the Music Industry

Industry Leaders Combine to Spearhead Adoption of Digital Delivery Throughout the Music Industry

Collaboration Partners Radio and Records' 33 Years of Industry Experience With Leading Digital Distribution System

VANCOUVER, British Columbia, Jan. 10 /PRNewswire-FirstCall/ -- Destiny Media Technologies, Inc. (BULLETIN BOARD: DSNY) announced today that Radio and Records will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System. R&R, an icon in the music and radio industries for 33 years, will use their wealth of radio and label relationships to lead the way in taking the Promo Only MPE System to the music industry. R&R hopes that by increasing awareness of this exciting technology it will bring significant benefits and cost-savings to both major and independent record labels.

"We are delighted to be aligning the Promo Only MPE System with such a prestigious name as Radio and Records," said Dean Ernst, Director of Promo Only MPE. "We are confident that R&R will be a great representative of the Promo Only MPE System. With our leading technology and R&R's industry experience we are certain that Promo Only MPE will strengthen its position as the digital distribution system of choice for the music industry."

"This relationship comes at a time when everyone is realizing that radio is embracing digital distribution," said John Fagot, Senior Director of Digital Initiatives and New Business at Radio and Records. "The industry is increasingly aware of the positive effect digital distribution can have on record labels' bottom lines."

"After evaluating other distribution systems available, R&R selected the Promo Only MPE System because it is the most efficient and user friendly digital distribution system on the market," concluded Fagot.

"R&R has a 33-year history of being a positive bridge between the radio and record industry. We are a great sales agent for Promo Only and in a unique position to help further the growth of Promo Only MPE," added Erica Farber, Publisher and Chief Executive Officer, Radio & Records.

Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date over 7000 tracks have been distributed through the Promo Only MPE system for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the recent unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States. Promo Only MPE is also used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.

About Promo Only

With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.

About Destiny Media Technologies

Destiny Media Technologies, Inc. (www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream(TM), Destiny Media Player (TM), Radio Destiny (TM) and MPE (TM). Established in 1991, the company is headquartered in Vancouver, Canada.

About Radio and Records

Radio & Records (www.radioandrecords.com) is the preeminent information company serving the key decision makers in the radio and record industries. Founded in 1973, R&R offers a broad line of print, Internet, research, convention and seminar products providing radio- and record-industry executives with access to critical research information, including the most comprehensive music-airplay data in the industry. R&R prides itself on being a customer-focused organization committed to providing essential information to the radio and record communities. The company's relationships are a key driver behind its unique access to the more than 1,500 reporting radio stations that contact R&R each week to report new music added to their playlists for the coming week. Radio & Records has a full-time staff of 76 employees and is led by a talented and experienced management team of radio- and music-industry professionals. The company is based in Los Angeles, with offices in Nashville and the Washington, DC area.

Alastair Duncan
LCO -- Levine Communications Office Inc.
1180 S. Beverly Drive Third Floor
Los Angeles, CA 90035
E. aduncan@LCOonline.com
T. 310-300-0950 x234
F. 310-300-0951
www.LCOonline.com

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Source: Destiny Media Technologies, Inc.

CONTACT: Alastair Duncan of LCO -- Levine Communications Office Inc.,
+1-310-300-0950, ext. 234, or fax, +1-310-300-0951, or aduncan@LCOonline.com
www.LCOonline.com, for Destiny Media Technologies, Inc.

Web site: http://www.dsny.com/
http://www.promoonly.com/
http://www.radioandrecords.com/

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