BroadRelay Launches Chinese-Language Online Entertainment Channel

BroadRelay Launches Chinese-Language Online Entertainment Channel

PHILADELPHIA, Jan. 10 /PRNewswire-FirstCall/ -- BroadRelay, Inc. (http://www.broadrelay.com/), a Philadelphia-based technology, media and entertainment company, and a wholly owned subsidiary of BroadRelay Holdings, Inc. (Pink Sheets: BDRH), announced the launch of its new Chinese-language online entertainment channel under the "SIVOO" brand name (http://www.sivoo.com/). The Company also announced the signing of a three-year agreement with the Silk Road Company for additional programming to be added to the channel in the near future. This content includes 8 - 12 hours of unique television programming from China daily, including news, music, sports, variety shows, children's programming and political news. BroadRelay has the exclusive international broadband distribution rights for each day's programming for six months.

Movies currently appearing on "SIVOO Chinese" include such well-known titles as "In the Mood For Love," "2046," "House of Flying Daggers" and "Hero" and feature many well-known actors such as: Tony Leung, Andy Lau, Leslie Cheung, Stephen Chow, Wong Kar Wai, Zhang Ziyi and Maggie Cheung. The channel includes selections in Cantonese and Mandarin, many with traditional Chinese, simplified Chinese and English subtitles.

Daniel Leon, BroadRelay's VP of International Programming said, "BroadRelay is excited to offer its Chinese customers first-rate programming delivered daily from China's top TV broadcasters. The introduction of this current content makes 'SIVOO Chinese' a one-of-a-kind TV platform on the Internet. We are also very pleased to expand our strategic partnership with the Silk Road Company and we are looking forward to adding more high-quality programming through this important relationship in the near future."

Stephen Archibald, the Company's VP of Sales and Marketing added, "I'm very excited about the launch of this new channel and the upcoming daily programming that will soon be added. There are over 2 million Chinese speakers in the U.S. alone; next to English, it's the most common language on the Internet. This will provide sponsors and advertisers interested in reaching this valuable market segment a fantastic vehicle to target their messages specifically to these consumers."

BroadRelay currently has agreements with international content providers covering hundreds of movies in 17 languages. SIVOO's first offering, a Spanish-language pay-per-view movie channel, was relaunched in December 2005.

About BroadRelay Holdings, Inc.:

BroadRelay Holdings, Inc. is the parent company of BroadRelay, Inc., a Philadelphia-based technology, media and entertainment company bringing world entertainment via broadband Internet to ethnic and non-English speaking U.S. residents. To learn more about the Company, please visit http://www.broadrelay.com/. To experience our world-entertainment and news channels, please visit http://www.sivoo.com/.

About Silk Road Company LLC

With offices in China and the USA, Silk Road Company LLC is an aggregator and licensed distributor of Asian language movies, TV dramas, new releases, library titles, cultural, historical and educational programming under the AsiaMovieChannel.com brand name. Suitable for digital distribution worldwide, AsiaMovieChannel.com content can be found on premium cable TV, IPTV networks, VOD download / streaming services, STB and mobile media players.

BROADRELAY HOLDINGS, INC. CONTACTS:

For General Company information, please contact:
Stephen Archibald
VP: Sales & Marketing
sarchibald@broadrelay.com
(215) 592-0483 ext. 278

For Investor Relations and financial information, please contact:
Michael Queen
CEO and President, Universal Capital Management
michael.queen@unicapman.com
(302) 998-8824

BroadRelay and SIVOO are trademarks of BroadRelay, Inc. in the U.S. and/or other countries.

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to BroadRelay or its management are intended to identify such forward- looking statements.

Source: BroadRelay, Inc.

CONTACT: For General Company information, please contact: Stephen
Archibald, VP: Sales & Marketing, BroadRelay, +1-215-592-0483 ext. 278,
sarchibald@broadrelay.com; or For Investor Relations and financial
information, please contact: Michael Queen, CEO and President, Universal
Capital Management, +1-302-998-8824, michael.queen@unicapman.com

Web site: http://www.broadrelay.com/
http://www.sivoo.com/

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