SFR Launches Full Track Mobile Music Subscription Service Powered by Musiwave
SFR Launches Full Track Mobile Music Subscription Service Powered by Musiwave
Leading Mobile Music Service Provider Musiwave Partners With SDC AG to Offer New DRM Mobile Music Service Offering to Operators
PARIS, Jan. 26 /PRNewswire-FirstCall/ -- Musiwave, an Openwave company (Openwave Systems Inc.; Nasdaq: OPWV) and a leading provider of mobile music entertainment services to operators and media companies worldwide, today announced it has been selected by leading French operator SFR to power one of the industry's first subscription-based music download services for full length tracks.
Musiwave has partnered with Secure Digital Container AG (SDC) to deliver a complete Digital Rights Management (DRM) solution to SFR, an affiliate of Vivendi Universal and Vodafone. This advanced solution allows operators to enter the market for full-length music subscription services that has traditionally been the domain of web portals and fixed line service providers.
The solution's simple user interface allows consumers to download as many tracks as they want when subscribed to the service. Designed with flexibility in mind, the service allows users to 'delete and recharge' their mobiles with their favorite tracks from the operator's portal whenever they want, regardless of location. The SFR service currently offers access to 80,000 songs from the UNIVERSAL Music catalogue.
A March 2005 survey conducted by analyst group Jupiter Research identifies the 'flat rate rent-to-own' model as one of the top three digital multimedia music service features requested by consumers.
According to Nicolas Pelletier, Vice President, Musiwave, "The launch of SFR's full-track subscription service is a genuine industry milestone, opening the door for consumers to experience and interact with music in ways that have previously not been possible. Musiwave is dedicated to enabling operators to deliver creative, exciting music packages to their subscribers that will help them drive 3G adoption and mobile data usage, and this deployment with SFR is an important step in the next phase of the development of a thriving global market for mobile music."
Musiwave's industry-leading mobile music platform powers more than 20 live full track music mobile services globally, and has recently been nominated for a 2006 GSM Association Award in the "Best Made for Mobile Music Service" category for its MODS(TM) (Music on Demand Service) music streaming and download platform.
About SDC
SDC is a Swiss-based company with a global focus established in 1994 and is the leading DRM technology provider for mobile music services with customers like O2, SFR, T-Online and Vodafone D2. It works alongside leading players in the DRM space to deliver the promise of mobile content distribution, including Sony BMG, Warner Music, EMI, Universal, AIM, Sun Microsystems, Siemens Mobile, Musiwave and Digital World Services AG. It is a member of the Open Mobile Alliance and MPEG 21.
SDC is a privately owned company headquartered in Basle, Switzerland. www.digicont.com
About Musiwave and Openwave Musiwave, an Openwave company, is a leading provider of mobile music entertainment solutions, including software, marketing and content management, to operators and media companies worldwide. For more information, please visit www.musiwave.net. Openwave is the leading independent provider of open software products and services for the communications industry. Openwave's breadth of products, including mobile phone software, multimedia messaging software (MMS), email, location and mobile gateways, along with its worldwide expertise enable its customers to deliver innovative and differentiated data services. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.
NOTE: Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.
Openwave Systems Inc.
Vikki Herrera
Public Relations
Vikki.Herrera@openwave.com
Tel: 650-480-6753
Openwave (Europe) Ltd.
Sally Bate
Public Relations
sally.bate@openwave.com
Tel: +44 (0)1442 458811
Source: Openwave Systems Inc.
CONTACT: Vikki Herrera, of Openwave Systems Inc., +1-650-480-6753, or
Vikki.Herrera@openwave.com; or Sally Bate of Openwave (Europe) Ltd.,
+44-0-1442-458811, or sally.bate@openwave.com
Web site: http://www.musiwave.net/
Web site: http://www.digicont.com/
Web site: http://www.openwave.com/
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