Extreme Advertising by Regional Builder

Extreme Advertising by Regional Builder

HARLEYSVILLE, Pa., Jan. 26 /PRNewswire/ -- Tom Bergey, owner of BC Group, announced today that Todd & Tim Hendricks, owners of T.H. Properties, have decided once again to take their advertising to extremes. For the 5th year in a row, T.H. Properties will have a TV commercial shown during the Super Bowl.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060126/PHTH036 )

"This particular shoot was by far our most challenging," said Bergey, whose agency has overseen all previous commercials. "The commercial was filmed on location at an actual T.H. Properties development. We started shooting at 3:00PM and didn't finish until 2:00AM the next morning. In addition to the extreme conditions - it was 20 degrees and rapidly falling as the day went on - we also had to deal with a 40-foot ramp, pyrotechnics and screaming crowds. Some local homeowners were a little reluctant at first about having a television commercial filmed essentially in their front yards but after filling them with free food, all inhibitions were put aside."

As is the case with the previous 4 commercials, THP provided an opportunity for its employees to be part of the action. They encouraged their employees to audition for roles in the commercial itself with several landing either starring or supporting roles.

"We are all very excited about seeing our commercial run during what is arguably the biggest event of the year. We're of course very disheartened by the fact that the Eagles will not be playing in it this year but regardless, it is still a major entertainment event and we are very proud to be part of it," said Deb Slotterbach, Marketing Manager for THP.

T.H. Properties is one of America's fastest-growing builders and a dominant force in the Philadelphia residential building arena. To date they have sold over 2,600 homes. Their approximately 250 employees believe very strongly in giving back to the community as witnessed by their tireless efforts on behalf of Hurricane Katrina relief, in addition to countless other charitable causes they are involved in.

THP has challenged BC Group, its agency of record for the past 11 years, to create a unique advertising campaign which will "kick off" during the Super Bowl and then continue throughout the year.

This year, BC Group and THP partnered with Center City Film & Video, a center city Philadelphia-based production company, who has worked with in the past (among many): Comcast, HGTV, Ramada Hotels and Budget Rent A Car.

Veteran Director Brian Isely of Center City Film & Video supervised the production, which was shot on High Definition 24P and edited in CCF&V's AVID/DS suite.

Be sure to stay closely tuned during this year's Super Bowl. And not just to the game! You don't want miss the chance to see how "extreme" T.H. Properties gets this year!

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060126/PHTH036
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Center City Film & Video

CONTACT: Tom Bergey of BC Group, +1-215-256-4512, or +1-215-256-4513, or
tom@bcgrouponline.com

Web site: http://www.bcgrouponline.com/

Web site: http://www.ccfv.com/

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