RadioShack Corporation and the National Center for Missing & Exploited Children's Reel StreetSentz Contest Unveils Winning Public Service Announcement

RadioShack Corporation and the National Center for Missing & Exploited Children's Reel StreetSentz Contest Unveils Winning Public Service Announcement

Student's Public Service Announcement Distributed to Television and Radio Stations Nationwide

FORT WORTH, Texas, Jan. 17 /PRNewswire-FirstCall/ -- RadioShack Corporation (NYSE:RSH) and the National Center for Missing & Exploited Children(R) (NCMEC) today released the winning public service announcement (PSA) from its Reel StreetSentz competition for teens. Fifteen-year-old Rachel Friesel's winning storyboard, The Jungle, beat out more than 400 students from across the nation in a contest that featured kids educating their peers and communities about ways to keep children safer from abduction, exploitation and violence.

Friesel had the opportunity to work with a professional film crew to turn her script and storyboard into a 30-second PSA. The spot focuses on Internet safety and how parents and guardians need to help children protect themselves from online victimization through prevention education. Beginning today the PSA will be distributed to broadcasters nationwide.

"Rachel created a powerful PSA that focuses on Internet safety from a youth's point of view," said Laura Moore, senior vice president and chief communications officer of RadioShack Corporation. "This contest enabled students to use their creativity and writing skills to educate families throughout the nation about staying safer and protecting themselves from abduction and sexual exploitation."

The Reel StreetSentz PSA competition is an extension of the StreetSentz program launched in 2003 by RadioShack and NCMEC. The goal of the program is to educate families about ways to keep children safer from abduction, exploitation, and violence.

"According to the Department of Justice, one in five children online is sexually solicited," said Ernie Allen, NCMEC's president and CEO. "NCMEC congratulates Rachel for developing a PSA that reminds families of the importance of educating children and teens about Internet safety so they can have a positive experience online."

Circle R Media, an independent film and audio production facility in Fort Worth, brought Friesel's concept to life during the one-day shoot. Friesel was on hand for the production and had the opportunity to provide creative input to the crew during the shoot.

"Circle R Media was honored to work with Friesel and to provide the animation for the PSA," said Circle R Media COO Tim Davis.

While on the set, Friesel was visited by one of the contest judges, producer and co-creator of "Project Greenlight" Chris Moore. Other contest judges included actors/"Project Greenlight" co-creators Matt Damon and Ben Affleck; Dr. Daniel Broughton, Professor of Pediatrics at Mayo Clinic and former Chairman of the Board of Directors, NCMEC; and Ernie Allen.

About the National Center for Missing & Exploited Children

The National Center for Missing & Exploited Children (NCMEC) is a 501(c)(3) nonprofit organization, which serves as a national clearinghouse for information and a resource for child protection. It works in cooperation with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 350,000 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 111,000 missing child cases, resulting in the recovery of more than 96,900 children. For more information about NCMEC, please visit http://www.missingkids.com/ or call 1-800-THE-LOST.

About Circle R Media

The Circle R Media facility is an independent, top-tier film and video production company serving clients nationwide from its Fort Worth location. Circle R's facility, among the newest in the nation, provides the D/FW Metroplex, North Texas and the nation with a competitive edge when compared to other production centers. The company produces the finest video, animation and graphics products for the entertainment industry, corporations, government and non-profit organizations. Circle R Media's clients include entertainment companies, corporations and a variety of non-profit, charitable and cause- related groups across the nation. For more information, call 1-866-865-5448 or visit http://www.circlermedia.com/ .

About RadioShack Corporation

Fort Worth, Texas-based RadioShack Corporation is one the nation's most trusted consumer electronics specialty retailer and a growing provider of business-to-business retail support services. The company operates a vast network of sales channels, including: nearly 7,000 company-owned and dealer stores; over 100 RadioShack locations in Mexico; and over 700 wireless kiosks. RadioShack's knowledgeable and helpful sales associates deliver convenient product and service solutions within five minutes of where 94 percent of all Americans either live or work. For more information on RadioShack Corporation, visit http://www.radioshackcorporation.com/ . To learn more about RadioShack products and services or to purchase items online, visit http://www.radioshack.com/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000518/DATH047LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com
Source: RadioShack Corporation

CONTACT: Kristin Peaks of RadioShack Corporation, +1-817-415-2222, or
kristin.peaks@radioshack.com ; or Communications Department of National Center
for Missing & Exploited Children, +1-703-837-6111, or media@ncmec.org

Web site: http://www.radioshackcorporation.com/
http://www.radioshack.com/
http://www.circlermedia.com/
http://www.missingkids.com/

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