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Tuesday, January 17, 2006

If Left to U.S. Teens, Mariah Carey and Green Day Would Take Top Honors at 2006 GRAMMYs, According to Annual Harris Interactive Survey

If Left to U.S. Teens, Mariah Carey and Green Day Would Take Top Honors at 2006 GRAMMYs, According to Annual Harris Interactive Survey

ROCHESTER, N.Y., Jan. 17 /PRNewswire/ -- If U.S. teens could decide, the 48th Annual GRAMMY(R) Awards would result in a return of former chart-toppers, according to a new Harris Interactive(R) survey. Teens gave the nod to the alternative group Green Day's comeback, picking the single "Boulevard of Broken Dreams" as Record of the Year. Also back on the rise, Mariah Carey was chosen by teens for the Song of the Year with "We Belong Together". Fall Out Boy was teens' pick for the Best New Artist award.

The Harris Interactive YouthQuery(SM) omnibus of 1,092 U.S. teens, aged 13 to 18, was conducted online from December 14 to 20, 2005.

The poll covered three of the most popular GRAMMY(R) categories and gave teens an opportunity to pick their favorites. Results include:

-- Record of the Year: "Boulevard of Broken Dreams" by Green Day (27%);
"Gold Digger" by Kanye West (17%); "We Belong Together" by Mariah Carey
(14%); "Feel Good Inc." by Gorillaz featuring De La Soul (10%); and
"Hollaback Girl" by Gwen Stefani (9%).*

-- Song of the Year: "We Belong Together" by Mariah Carey (27%); "Bless
The Broken Road" by Rascal Flatts (14%); "Ordinary People" by John
Legend (11%); "Sometimes You Can't Make It On Your Own" by U2 (10%);
and "Devils & Dust" by Bruce Springsteen (5%).*

-- Best New Artist: Fall Out Boy (30%); Ciara (21%); SugarLand (8%); John
Legend (6%); and Keane (5%).*

"This is the sixth year Harris Interactive has conducted a teen GRAMMY poll," said Dana Markow, vice president of Youth Research at Harris Interactive. "These results often show us the differing preferences between teens and The Recording Academy that determines the awards. Young people are more likely to choose new, young artists such as Kanye West or John Legend, while showing little appreciation for the more established musicians -- like Paul McCartney, U2, and Bruce Springsteen -- of their parents' generation."

The 48th Annual GRAMMY(R) Awards will air February 8, 2006, live from the Staples Center in Los Angeles, on the CBS television network.

TABLE 1
RECORD OF THE YEAR
"First, in the category of Record of the Year, for whom would you vote?"
Base: Teens aged 13 to 18

%
"Boulevard of Broken Dreams" by Green Day 27
"Gold Digger" by Kanye West 17
"We Belong Together" by Mariah Carey 14
"Feel Good Inc." by Gorillaz featuring De La Soul 10
"Hollaback Girl" by Gwen Stefani 9
Not sure 22

Note: Percentages may not add up to 100 percent due to rounding.

TABLE 2
SONG OF THE YEAR
"In the category of Song of the Year, for whom would you vote?"
Base: Teens aged 13 to 18

%
"We Belong Together" (Mariah Carey) 27
"Bless The Broken Road" (Rascal Flatts) 14
"Ordinary People" (John Legend) 11
"Sometimes You Can't Make It On Your Own" (U2) 10
"Devils & Dust" (Bruce Springsteen) 5
Not sure 33

TABLE 3
BEST NEW ARTIST
"In the category of Best New Artist, for whom would you vote?"
Base: Teens aged 13 to 18

%
Fall Out Boy 30
Ciara 21
SugarLand 8
John Legend 6
Keane 5
Not sure 30

Methodology

The Harris Interactive YouthQuery(SM) omnibus was conducted online within the United States between December 14 and 20, 2005 among a nationwide cross section of 1,092 teens, aged 13 to 18 years. Figures for age, sex, race, education, parents' education, region and urbanicity were weighted where necessary to bring them into line with their actual proportions in the population.

In theory, with a probability sample of this size, one can say with 95 percent certainty that the results have a sampling error of plus or minus 3 percentage points of what they would be if the entire U.S. teen population had been polled with complete accuracy. Unfortunately, there are several other possible sources of error in all polls or surveys that are probably more serious than theoretical calculations of sampling error. They include refusals to be interviewed (nonresponse), question wording and question order, and weighting. It is impossible to quantify the errors that may result from these factors. This online sample was not a probability sample.

These statements conform to the principles of disclosure of the National Council on Public Polls.

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Q800, Q810, Q815

About Harris Interactive(R)

Harris Interactive Inc. (http://www.harrisinteractive.com/), based in Rochester, New York, is the 13th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll(R) and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value.

Harris Interactive serves clients worldwide through its United States, Europe (http://www.harrisinteractive.com/europe) and Asia offices, its wholly-owned subsidiary Novatris in Paris, France (http://www.novatris.com/), and through an independent global network of affiliate market research companies. EOE M/F/D/V

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, go to http://www.harrispollonline.com/

* Percent of U.S. teens reporting "Not Sure": Record of the Year (22%); Album of the Year (27%); Song of the Year (33%); Best New Artist (30%).

Press Contact:

Jennifer Cummings
Harris Interactive
585-214-7720

Harris Interactive Inc. 01/06

Source: Harris Interactive Inc.

CONTACT: Jennifer Cummings of Harris Interactive, +1-585-214-7720

Web site: http://www.harrisinteractive.com/
http://www.harrispollonline.com/
http://www.novatris.com/

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