Celebrity Cruises Launches New Ad Campaign Highlighting 'The Celebrity Treatment'

Celebrity Cruises Launches New Ad Campaign Highlighting 'The Celebrity Treatment'

MIAMI, Jan. 17 /PRNewswire-FirstCall/ -- Celebrity Cruises has launched a major new advertising campaign built around the theme, "The Celebrity Treatment." Created by Arnold Worldwide, the TV and print campaign showcases how Celebrity Cruises' service and experience as a whole makes the line's guests feel like celebrities.

"This campaign is designed to convey the emotional connection our guests feel from the minute they step aboard until the moment they reluctantly leave," said Celebrity's Senior Vice President of Marketing, Ellen Taaffe. "It playfully conveys that special something that only we can offer, which we call 'The Celebrity Treatment'."

The broadcast campaign -- consisting of two 30-second ads directed by award-winning commercial director Erich Joiner -- hits the airwaves this week and marks the first time in several years that Celebrity has advertised on network TV. The new ads will appear this month on hit shows such as Desperate Housewives, Lost and According to Jim, and also will appear on select cable channels including the Travel Channel and Food Network throughout the year.

The print campaign -- a portion of which features work by well-known photographer Peggy Sirota -- will run in a breadth of consumer publications and newspapers throughout the year, while separate ads will appear in a variety of publications geared for travel agents.

"Arnold's new campaign for Celebrity continues our conscious creative approach of focusing on the emotional impact that comes from taking care of people during their vacation," said Arnold Worldwide Chairman and Chief Creative Officer Ron Lawner.

About Celebrity Cruises

Celebrity Cruises offers a comfortably sophisticated, upscale cruise experience with highly personalized service, authentic five-star dining, and extraordinary attention to detail. Its nine ships and the line's service, cuisine and spas consistently dominate top travelers' surveys.

Celebrity sails in Alaska, Bermuda, California, the Caribbean, Europe, the Galapagos Islands, Hawaii, the Mexican Riviera, the Panama Canal and South America. For more information, call your travel agent, dial 1-800-437-3111, or visit the Celebrity web site at http://www.celebrity.com/ .

About Arnold Worldwide

Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a global network owned by Havas (NASDAQ:HAVS) (Euronext Paris: HAV.PA). Arnold Worldwide represents one of the lead agencies in the system, with five fully integrated service offices in the U.S.: the Boston headquarters, New York, Washington, D.C., St. Louis and Los Angeles as well as five additional service offices. Globally, Arnold Worldwide Partners consists of 18 offices in 8 countries, which include the five full-service U.S. operations.

Arnold Worldwide is one of the most highly awarded agencies in the world, with a client roster that includes well-recognized brands like American Legacy Foundation's truth(R), Vonage, Royal Caribbean, McDonald's, Fidelity Investments, Hershey's, RadioShack and Jack Daniels. It has received the Grand Prix at the International Festival in Cannes, top honors at the International ANDY Awards, and been a consistent annual winner of Clios, EFFIEs, Obies and One Show awards.

Managing Partner, Group Creative Director - Pete Favat
SVP Creative Director - Art Director - Wade Devers
SVP Creative Director - Copywriter - David Register
Sr. Broadcast Producer, Group Head - Spring Clinton Smith
Sr. Print Production Manager - Pamela Noon
Director - Erich Joiner
Photographer - Peggy Sirota

Source: Celebrity Cruises

CONTACT: Elizabeth Jakeway, Celebrity Cruises, +1-305-539-6127, or
ejakeway@celebrity.com; or Meredith Vellines, Arnold Worldwide, +1-617-587-
8469, or mvellines@arn.com

Web site: http://www.celebrity.com/

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