PR Newswire is Named an Official Provider of the 2006 Sundance Film Festival

PR Newswire is Named an Official Provider of the 2006 Sundance Film Festival

NEW YORK, January 17/PRNewswire/ -- PR Newswire today announced that it has been named an Official Provider
of the 2006 Sundance Film Festival, scheduled to take place January 19-29 in
Park City, Utah.

As an Official Provider, PR Newswire will distribute news on behalf of
the 2006 Sundance Film Festival including information on the Sundance Film
Festival's Opening Press Conference on 1/19 and all recipients of awards such
as the Grand Jury Award, the World Cinema Competition, the Directing Award,
the Cinematography Award and more that will be announced on January 28 during
the Festival's Awards Night Ceremony. In addition, information on films and
film programmes, the Sundance Institute's 25th anniversary, as well as
announcements about new products and services introduced by Festival sponsors
will be distributed over PR Newswire.

"With a noble mission of supporting independent film and
filmmakers, the Sundance Film Festival is a prestigious event that attracts
the attention of millions of people each year," said Dave Armon, chief
operating officer of PR Newswire. "We are delighted to be able to provide the
channels to inform the global media and general public of the major events
during this year's festival."

PR Newswire's National Entertainment Newsline and International
Newslines will provide a direct channel of news on the 2006 Sundance Film
Festival to entertainment, film, lifestyle and business reporters around the
world. Each release that is distributed internationally will be translated
into French, Spanish, German, Portuguese, Chinese and Japanese. Further,
using PR Newswire Multicultural and Specialty newslines, the Sundance Film
Festival will reach Native American, African American and Asian American
media, as well as lesbian/gay media with news from the Festival.

Each news release issued by the Sundance Film Festival organisers
through PR Newswire will also be distributed to 3,600 websites and online
databases, and optimised for better retrieval using PR Newswire's Search
Engine Visibility tool. The news releases will also be posted to PR Newswire
for Journalists, www.prnewswire.com/media, where more than 80,000 journalists
from around the world are registered, and PR Newswire's public website,
www.prnewswire.com.

"PR Newswire provides extensive reach directly to the media and
the general public that we want to reach with news from the festival," said
Cynthia Wornham, Director of External Affairs, Sundance Institute. "Our key
media audiences already rely on PR Newswire for breaking news from the
source, so utilising their vast network will benefit our communications
efforts."

Reporters who are interested in receiving news on the 2006
festival via their personal communications devices or email should register
for PR Newswire's free media site, PR Newswire for Journalists at
www.prnewswire.com/media, and profile themselves for news from the 2006
Sundance Film Festival. Others interested in reading breaking news from the
festival can view the news releases directly at
http://www.prnewswire.com/gh/cnoc/comp/638593.html.

About PR Newswire

Now in its 51st year, PR Newswire Association LLC
(http://www.prnewswire.com) provides electronic distribution, targeting,
measurement, translation and broadcast services on behalf of some 40,000
corporate, government, association, labor, non-profit, and other customers
worldwide. Using PR Newswire, these organisations reach a variety of critical
audiences including the news media, the investment community, government
decision-makers, and the general public with their up-to-the-minute,
full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and
routinely sends its customers' news to outlets in 135 countries and in more
than 40 languages. Utilising the latest in communications technology, PR
Newswire content is considered a mainstay among news reporters, investors and
individuals who seek breaking news from the source. PR Newswire's leading
services include ProfNet ExpertsSM, eWatch(TM), MEDIAtlas(TM), Search Engine
Visibility (SEV), MediaRoom, MediaSense(TM) and MultiVu(TM). PR Newswire is a
subsidiary of United Business Media plc of London.

Sundance Film Festival

The Sundance Film Festival is the premier showcase for U.S. and
international independent film. Held each January in and around Park City,
Utah, the Festival is a core program of Sundance Institute, a nonprofit
cultural organisation founded by Robert Redford in 1981. Presenting 120
dramatic and documentary feature-length films in seven distinct categories,
and 80 short films each year, the Sundance Film Festival has introduced
American audiences to some of the most innovative films of the past two
decades, including sex, lies and videotape, Clerks, Smoke Signals, Boys Don't
Cry, American Splendor, Napoleon Dynamite, Born into Brothels, and Me and You
and Everyone We Know. Beyond the streets of Park City, the official Website
of the Sundance Film Festival, www.sundance.org, shares the Festival
experience with a global audience through the streaming of short films and
filmmaker interviews, combined with current news and box office information.

Source: PR Newswire

CONTACT: Jody Arlington or Irene Cho, +1-801-328-3456, for Sundance or Rachel Meranus, +1-212-282-1929 for PR Newswire

-------
Profile: intent