PONY Returns to the Sundance Film Festival

PONY Returns to the Sundance Film Festival

SANTA BARBARA, Calif., Jan. 19 /PRNewswire/ -- This week PONY will roll out the red carpet at the Village at the Lift VIP hub in Park City, Utah for the Sundance Film Festival. A prime Sundance location, the Village at the Lift will pamper VIP guests with specialized boutiques, a restaurant, full service salon and spa, welcome lounge, media center and event space, and concierge service. PONY and other leading fashion brands James Jeans, Le Tigre, Pianegonda, Rocawear, Fredrick's of Hollywood, and Timberland will form the boutique stores, while W Las Vegas, Philips Electronics, and Yahoo! will host lounges and cafes for attendees to rest and relax.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030915/LAM047LOGO )

While visiting the Village at the Lift Boutique stores, celebrities and VIP's will be styled with new footwear, apparel and accessory selections from PONY. Apparel offerings for men include the Classic Chevron Jacket and Pant, and women will be offered the French Terry Hoodie and Archive Pant. Celebrities will also have their choice of key accessories: the flex hat and chevron flex for men, as well as rhinestone cap for women. Footwear fashionistos will be indulged with archive styles Top Star Blucher, FH1, and City Wings, while fashionistas will be treated to the classic Shooter, retro Ladies, and modern Rio styles. Last year, celebrities Paris Hilton, Jenny McCarthy, Shannon Doherty, Brooke Burns, Carmen Electra and others walked away with the season's finest footwear selections from PONY.

The Sundance Film Festival is celebrating its 25th year as a scene for innovative films and filmmakers, the biggest deals and the hottest parties, and will last from January 19 - January 25.

About Pony International, LLC

PONY was founded in 1972 and quickly became one of the athletic brands of influence in the world. PONY always had the distinctive position of a great logo, unique styling and edgy reputation. The athletes who wore PONY were always at the top of their game, names like Wilt Chamberlain, Pele, Joe Frazier, Earl Campbell, John Havlicek, Dan Marino, Reggie Jackson, Larry Holmes to name a few. In March 2003, Global Brand Marketing Inc. acquired a majority interest in PONY from leading entertainment talent agency The Firm.

About GBMI

Founded in late 1996 by Killick Datta, Global Brand Marketing, Inc. is the majority owner of PONY, owner of Dry-shoD and FunFlopps brands, retail store chain Global Feet, and is the authorized global footwear licensee of Diesel, XOXO, Nautica, Harlem Globetrotters, Doggy Biscuitz by Snoop Dogg and Mecca. Based in Santa Barbara, CA, GBMI designs, develops and markets stylish footwear, apparel and accessories for men, women, and children, and is distributed in over 130 countries worldwide. For further information on GBMI, please contact (805) 562.5600 or visit www.gbmi.net.

Contact: Sydney Gardner
sgardner@gbmi.net
805-562-5600

AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20030915/LAM047LOGO
Source: PONY

CONTACT: Sydney Gardner of Global Brand Marketing, Inc.,
+1-805-562-5600, sgardner@gbmi.net, for PONY

Web site: http://www.gbmi.net/

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