ITV, UK's Top Commercial Broadcaster, Extends Contract With Narrowstep(TM) to Continue Broadband TV Service Using TelVOS(TM)

ITV, UK's Top Commercial Broadcaster, Extends Contract With Narrowstep(TM) to Continue Broadband TV Service Using TelVOS(TM)

LONDON and NEW YORK, Jan. 19 /PRNewswire-FirstCall/ -- Narrowstep(TM) Inc (BULLETIN BOARD: NRWS) , the TV on the Internet Company, announced that ITV, the UK's top, and Europe's second largest commercial broadcaster, has extended its contract with the Company until April 16, 2006. As a result, ITV will continue using Narrowstep's proprietary technology, TelVOS(TM), to broadcast its new local broadband TV service www.itvlocal.tv.

ITV first signed Narrowstep in October 2005 to test TelVOS(TM), its Television Operating System, in order to offer Brighton and Hastings their local news, weather, community activities, travel and other ITV entertainment. With the expansion of the trial, Narrowstep has increased its services to ITV by creating a further four channels on the site with the inclusion of Teachers' TV, Brighton Property, Regional news and weather and the Upload Channel for advertising for local businesses and individuals which will be revenue generating.

Now ITV has expanded ITV Local to cover the whole of the South and Southeast UK and for the first time, all three editions of "Meridian Tonight" and the local weather forecasts are free to view for anybody with a computer and a broadband connection by logging onto www.itvlocal.tv.

Lindsay Charlton, ITV Meridian's Managing Director said, "This is the first time in 50 years that an ITV region has provided news and feature programming 24 hours a day to the entire region. We're also giving our viewers the opportunity to create their own programming and we think there is an enormous appetite for this service. Friends and family can catch up with their own region wherever they are in the world thanks to the Internet and broadband technology."

Iolo Jones CEO of Narrowstep commented, "By empowering consumers to upload their own video adverts or home videos, ITV Local is not only developing new revenue streams through classified advertising, but also building loyal audiences who for the first time in TV history can directly influence and control what they watch on TV. The fact that ITV has extended the contract period, and the functionality to its audience, is a strong and welcome testament to TelVOS(TM). We are delighted to partner with ITV in providing this unique service."

The free broadband channel has received significant interest not just in the UK, but throughout Europe and further abroad with statistics showing that many viewers watch ITV Local for more than an hour at a time. In the short time since the start of the trial, over 10,000 individuals per week in the Brighton and Hastings area have been using the service.

ITV has extended the contract with Narrowstep following extensive technical testing by Narrowstep to allow the project team to refine the consumer proposition and give the local community a lengthened period of time to interact with the site. Users of ITV Local will now be able to submit video material from their own computers.

Over the past three years, Narrowstep has been working to develop the highest quality broadband services with broadcasters, ISPs, cable companies, government departments, entertainment and sports organizations, and currently has over 70 active channels.

Media Enquiries for Narrowstep, please contact Andria Allan, Director of PR, on +44 (0) 207 731 4242; mobile: 07810 283098. E-mail: aallan@narrowstep.com

About Narrowstep(TM) Inc

Narrowstep(TM) Inc currently offers the most powerful media platform for global broadband content delivery. Our Television Operating System TelVOS(TM) is a comprehensive platform for managing, organizing, scheduling, playing out and commercializing video content. Our customers' broadband channels are available 24/7 from anywhere in the world and can be delivered to multiple devices such as mobile, broadcast service, wireless and over the Internet. Narrowstep is a listed company in the US with the ticker symbol NRWS on the OTC Bulletin Board and has offices in London and New York. For more information, visit www.narrowstep.com.

Source: Narrowstep Inc

CONTACT: Andria Allan, Director of PR of Narrowstep,
+44 (0) 207 731 4242, or mobile, 07810 283098, aallan@narrowstep.com

Web site: http://www.narrowstep.com/
http://www.itvlocal.tv/

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