/C O R R E C T I O N -- Comcast Corporation/
/C O R R E C T I O N -- Comcast Corporation/
In the news release, Seahawks Success Sparking Demand for High-Definition Programming and Digital Video Recorders, issued yesterday, Jan. 18, by Comcast Corporation over PR Newswire, we are advised by the company that the sixth paragraph, second sentence, should read "The reason: ABC, which will be airing the Super Bowl ..." rather than "FOX" as originally issued inadvertently. The complete, corrected release follows:
Seahawks Success Sparking Demand for High-Definition Programming and Digital Video Recorders
Comcast Products Enable Fans to Watch Their Gridiron Heroes in Super Clear High-Definition Format, Pause and Rewind Live Television
SEATTLE, Jan. 18 /PRNewswire/ -- The Seattle Seahawks unprecedented season is fueling unprecedented demand among Washington fans for digital set top boxes that enable Comcast customers to watch games in super clear high-definition format (HDTV), record programming and pause and rewind live television, Comcast announced today.
Overall demand for Comcast's high-definition set-top boxes and digital video recorders has increased 35 percent in Washington compared to demand last January.
Interest has been especially high at Comcast's six retail kiosks, located in area shopping malls. Customer demand at the kiosks for HDTV set top boxes and digital video recorders has increased by 80 percent compared with the same period last year. More than 100 football fans gathered around the high-definition televisions at the Comcast retail kiosk in the Alderwood Mall last Saturday to watch the Seahawks defeat the Washington Redskins. Chairs were brought in from a nearby department store to accommodate the fans, turning the kiosk in the center of the mall into the perfect place for weary shoppers to catch the game.
Tom Pierce, VP of Marketing and Sales for Comcast's Washington market, said the Seattle Seahawks are the number one reason for the accelerated demand, although he added there is no way to determine an exact number of sales due to the Seahawks.
"Without a doubt, the Seahawks victories are sparking interest in high-definition television and digital video recorders," Pierce said.
Pierce noted that he believes demand for HDTV and digital video recorders will remain strong through the rest of the month, even if the Seahawks do not make it to the Super Bowl. The reason: ABC, which will be airing the Super Bowl, is one of 14 networks Comcast's Washington cable systems carry in high-definition format.
"We anticipate that the strong demand for our HDTV and digital video recorder services we experienced during the holidays will continue through the Super Bowl in February, because no matter what team you are rooting for there is nothing like watching football in high-definition," Pierce said.
HDTV technology provides video and audio that is clearer, sharper and more vibrant than previous video transmission systems. The service is available for customers with an HDTV-ready television set and uses a digital cable box provided by Comcast. In addition, Comcast's digital video recorder service allows customers to record and watch high-definition programming as well as pause and rewind live television broadcasts.
In addition to Q-13 FOX, Washington Comcast customers can choose from the following HDTV channels: KOMO 4, KIRO 7, KING 5, KONG 6/16, Q-13 Fox, WB 22, KCTS, ESPNHD, Discovery HD, INHD1, INHD2, HBO, Showtime, and Starz.
About Comcast:
Comcast Corporation (www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.4 million cable customers, 7.7 million high-speed Internet customers, and 1.2 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.
The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
Contact:
Steve Kipp
Comcast
425-398-6150
steve_kipp@cable.comcast.com
Source: Comcast Corporation
CONTACT: Steve Kipp of Comcast Corporation, +1-425-398-6150, or
steve_kipp@cable.comcast.com
Web site: http://www.comcast.com/
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