Point.360 and CBS Television Sign Groundbreaking Agreement

Point.360 and CBS Television Sign Groundbreaking Agreement

New Services Provide Global Advertisers and Movie Studios With Digital Media Distribution

BURBANK, Calif., Jan. 27 /PRNewswire-FirstCall/ -- Point.360 (NASDAQ:PTSX), a leading provider of integrated media management services, today announced it has entered into an agreement to use CBS Television for digital distribution of advertising content.

The CBS Television Digital Store-and-Forward Platform, enabled by Pathfire's Digital Media Gateway(TM) (DMG), will provide Point.360 with the potential to access over 1,200 television stations, broadcast networks and cable networks, including deep penetration in the top 100 media markets for digital delivery of advertising content through Pathfire's DMG ads application interface.

Haig S. Bagerdjian, Point.360's Chairman, President and Chief Executive Officer, said: "Point.360 is very proud to have an agreement with CBS Television. We believe this is groundbreaking and will provide our customers a clear advantage in digital delivery of advertisements. Point.360's advertising distribution customers such as Burger King, ConAgra Foods, KFC, Pizza Hut, Miramax Films, Nissan and a roster of the largest advertising agencies and movie studios in the country will be able to take advantage of this new service immediately."

Point.360 will be equipped with hubs in Los Angeles, New York, Chicago, San Francisco and Dallas. The hubs provide instant access and enable next day and same day delivery of advertising content. Customers will also have access to proof of delivery to ensure timely tracking of their advertising content.

Mr. Bagerdjian concluded: "We believe this agreement will significantly increase our technical expertise in the industry. The combination will expand our breadth of services and allow Point.360 to build on its proven Multi-Network services platform."

About Point.360

Point.360 is one of the largest providers of video and film asset management services to owners, producers and distributors of entertainment and advertising content. Point.360 provides the services necessary to edit, master, reformat, archive and ultimately distribute its clients' film and video content, including television programming, spot advertising, feature films and movie trailers.

Point.360 delivers commercials, movie trailers, electronic press kits, infomercials and syndicated programming, by both physical and electronic means, to hundreds of broadcast outlets worldwide. Point.360 provides worldwide electronic distribution, using fiber optics, satellites, and the Internet.

Point.360's interconnected facilities in Los Angeles, New York, Chicago, Dallas and San Francisco provide service coverage in each of the major U.S. media centers. Clients include major motion picture studios, advertising agencies and corporations. More information about Point.360 and its services can be found at www.point360.com.

Forward-looking Statements

Certain statements in Point.360 press releases may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, without limitation, statements concerning possible future benefits from new vendor or customer relationships and enhanced service offerings. Such statements are inherently subject to known and unknown risks, uncertainties and other factors that may cause expected benefits to be materially different from those expected or anticipated in the forward-looking statements. The Company has no responsibility to update forward-looking statements contained herein to reflect events or circumstances occurring after the date of this release.

Source: Point.360

CONTACT: Haig Bagerdjian, Chairman, President, Chief Executive Officer,
+1-818-565-1445, or Alan Steel, Executive Vice President, +1-818-565-1444,
both of Point.360

Web site: http://www.point360.com/

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