MyWeather LLC Powers NBCWeatherPlus.com

MyWeather LLC Powers NBCWeatherPlus.com

MicroCast Technology Supports NBC Meteorologists

MADISON, Wis., Jan. 25 /PRNewswire/ -- MyWeather LLC, a leading provider of patented weather technology for the web, announced today that it will be providing weather data and services to the new nbcweatherplus.com web site.

MyWeather's MicroCast(TM) is the technology behind the nbcweatherplus.com street-address specific weather forecasts as well as innovative lifestyle weather content such as Golf, Beach and Football forecasts. MicroCast(TM) also powers the forecasts, which appear on-air in NBC Weather Plus' revolutionary L-bar. MyWeather's Forecast Tailor technology ensures that consistent forecasts are published across all platforms, and allows NBC Weather Plus' seamless network of weather experts - the local NBC meteorologists - to produce and publish precisely tailored local forecasts.

"We're pleased to extend our successful on-air partnership with MyWeather to our new online product, nbcweatherplus.com, says NBC Weather Plus GM Mike Steib. "Their superior weather technology helps set Weather Plus apart from the competition."

Terry Kelly, whose company Weather Central invented computerized weather images for television and who serves as CEO of MyWeather LLC, added that "Powering the ratings and online revenue success of our local media partners through innovative weather solutions is our core mission. We are honored to continue that tradition by providing our proprietary content to this unique partnership between NBC and its affiliates."

The site will launch in conjunction with the 14 NBC owned-and-operated television stations and will add participating Weather Plus affiliates to the online network throughout the next several months.

About MyWeather LLC

MyWeather provides patented, personalized weather technologies to media clients and consumers for use on-line, on mobile devices, and on-demand. MyWeather is a Weather Central company, and serves 400+ broadcast television stations, and more than 500 on-line newspapers and print customers. MyWeather can be reached at (608) 441-0400.

About NBC Weather Plus

NBC Weather Plus combines national and local weather coverage with in- depth, live reports throughout the day from trusted local meteorologists, backed by the strength of the NBC News network. With nbcweatherplus.com, the strength of the Weather Plus network of local meteorologists is extended to the Internet.

Source: MyWeather LLC

CONTACT: Kevin Baird, MyWeather, +1-608-441-0400, kbaird@myweather.net

Web site: http://www.myweather.net/
http://www.nbcweatherplus.com/

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