'Jimmy Kimmel Live' and ABC Television Network Team Up With PR and Marketing Agency BNC to Create the Ultimate Super Bowl Experience

'Jimmy Kimmel Live' and ABC Television Network Team Up With PR and Marketing Agency BNC to Create the Ultimate Super Bowl Experience

Late-Night Television Host to Broadcast Live During the Week From Super Bowl XL at the GEM Theatre in Downtown Detroit

LOS ANGELES, Jan. 4 /PRNewswire/ -- In a unique marketing and television broadcast partnership, popular late night talk show host Jimmy Kimmel will move his entire production team and show to make the historic GEM Theatre in downtown Detroit his temporary home for Super Bowl XL. "Jimmy Kimmel Live" will produce shows beginning Tuesday, January 31 and run through Friday, February 3, as well as produce a Super Bowl special to air after the game.

Kimmel and ABC Television Network have teamed up with Bragman Nyman Cafarelli (BNC) -- a marketing and public relations agency to create the hottest VIP and broadcast venue in Detroit during the Super Bowl XL. The concept is designed to offer clients and sponsors the opportunity to become a part of the "Jimmy Kimmel Live" broadcast through unique and integrated content partnerships as well as the opportunity to host exclusive VIP and celebrity events at the GEM Theatre leading up to Super Bowl Sunday.

"Clearly, we understand the power and the buzz that the Super Bowl creates," said Doug DeLuca, Co-Executive Producer for Jimmy Kimmel Live. "We've seen what BNC has been able to create with its partners in past Super Bowl cities such as San Diego and Houston in making their venues the hottest ticket in town. We felt that this year since the game is broadcast on ABC, that doing a week worth of shows from Detroit was an incredible opportunity to generate exposure for both our show and our partners."

"We've been able to deliver a tremendous amount of media exposure and buzz to our clients at past Super Bowls," said Chris Robichaud, BNC President and CEO. "We've always felt that the element that will raise the bar even higher for our clients would be a national broadcast platform such as Jimmy Kimmel Live in which we can create integrated programs around."

Pontiac is the first partner aboard with the show and will be creating a national promotion around the launch of the brand's G6 Convertible Coupe. Disney and ESPN Media Networks with Comcast has also partnered with the show and the venue and will host two events early in the week at the GEM Theatre.

Located directly across from Ford Field in Downtown Detroit, the GEM Theatre is equipped with state-of-the-art audio and visual capabilities, a 450 person theater, a separate concert stage, several rooms for entertaining and lounges for private events as well as on-site parking facilities.

About "Jimmy Kimmel Live"

Emmy-winner Jimmy Kimmel serves as host and executive producer of "Jimmy Kimmel Live," ABC Television Network's distinctive late-night talk show. The show features a diverse line up of guests, including celebrities, athletes, comedians and human interest subjects. Along with a light-hearted and recognizable cast of characters, a hip house band and comedy bits in Kimmel's inimitable style, the show additionally offers one of the funniest, freshest monologues on television today. "Jimmy Kimmel Live" often features elaborate, innovative stunts -- such as having Quentin Tarantino guest-direct an entire episode, or building a state of the art performance stage in the center of Hollywood Boulevard. "Jimmy Kimmel Live" airs weeknights at 12:05 a.m. in most markets, on the ABC Television Network.

About BNC

Celebrating its 15th Anniversary, BNC is one of the top entertainment marketing and public relations firms in the country. The company has 130 employees in Los Angeles and New York, with expertise in the entertainment, sports and lifestyle/pop culture arena.

BNC Consumer Marketing clients include Sony Computer Entertainment America (PlayStation), General Motors, T-Mobile, Columbia House, Tom Joyner's Reach Media Inc., Academy of Country Music, MAGIC/Advanstar, Jordan (Nike) and Guthy-Renker.

BNC Entertainment clients include Whoopi Goldberg, Cameron Diaz, Kate Hudson, Jimmy Kimmel, Rebecca Romijn, Wayne Brady, Endemol, Paramount Home Entertainment, Maxim Magazine, ESPN, Vanity Fair, In-Style Magazine, TV Guide, That '70s Show, and Extreme Makeover-Home Edition.

Source: Bragman Nyman Cafarelli

CONTACT: Jennifer De La Rosa of ABC Media Relations, +1-818-460-7421; or
Scott D. Floyd of BNC, +1-310-854-4784

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