Iomega REV Drive Technology on Display During Sundance in Park City

Iomega REV Drive Technology on Display During Sundance in Park City

Homegrown Storage Technology Created in Roy and Now Incorporated Into Recording and Storage Devices for Production and Post-Production of Independent Films

SAN DIEGO, Jan. 19 /PRNewswire-FirstCall/ -- Iomega Corporation (NYSE:IOM), a global leader in data storage celebrating 25 years of business, today announced that its award-winning REV(R) Drive portable storage technology, incorporated in upcoming professional video cameras, recording and storage devices, will be on display in Park City during the Sundance Film Festival.

At a special event called HD House in Park City, open Jan. 20 to Jan. 24, Iomega's REV storage technology will be shown by Grass Valley, a division of Thomson, which is incorporating REV Pro drives and removable REV 35 gigabyte disks for portable storage of digital video in its new Infinity(TM) Series multi-format SD/HD camcorder and Digital Media Recorder and player.

The Grass Valley products are the first such professional filmmaking products to use Iomega REV removable disks as recording and playback media. REV Pro 35GB* disks will allow users to record more than two hours of SD (standard definition) or 45 minutes of HD (high definition) video.

"Iomega's REV drive offers the professional audio/visual markets a superior cost-effective storage platform with remarkable capacity, throughput, and durability," said Werner Heid, president and CEO, Iomega Corporation. "Grass Valley's new breakthrough products showcase the superior capabilities and economical savings of REV technology for the professional storage needs of independent filmmakers.

"I'm happy to add that this special event is something of a homecoming for REV products, since most of the engineers working on REV products live in Utah, where Iomega has its largest concentration of employees," said Heid.

HD House is located at 804 Main St. in Park City. Planned activities during Sundance at HD House include panel discussions with professionals in the filmmaking and postproduction communities, filmmaker questions and answers concerning tapeless and filmless production and other topics, and technology demonstrations, including Iomega's REV technology in the Grass Valley professional filmmaking products. The HD House will be open 11 a.m. to 5 p.m. daily from Friday, Jan. 20, to Tuesday, Jan. 24. Events at the HD House are free and open to the public.

At last fall's International Broadcasting Convention (IBC) in Amsterdam, Grass Valley, a recognized leader in broadcast and professional acquisition and production, unveiled its new Infinity(TM) Series of products that incorporate Iomega's REV technology as a new recording medium.

Iomega introduced its REV 35GB drive in April 2004. To date, approximately 200,000 REV drives and more than 9,000,000 REV disks have been sold by Iomega to individuals, small businesses, government agencies and corporate offices as portable backup and archive storage solutions.

The extremely durable REV Pro removable disks provide the portability and cost-effectiveness of videotape with the availability, speed, flexibility and ease of use of true nonlinear media such as hard disks. Smaller than a deck of playing cards (10 x 77 x 75 mm), the compact REV Pro disk stores 35GB, enough to record more than two hours of SD or 45 minutes of HD video.

The Iomega REV 35GB drive is currently shipping in ATAPI, external USB 2.0, FireWire(R), SCSI, SATA and multi-disk autoloader configurations. The Iomega REV drive is the winner of more than 20 industry awards worldwide.

About Iomega

Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the Iomega(R) REV(TM) 35GB drive, available in several computer interface models, as well as a 10-cartridge, one-drive automation product, the REV 1000 Autoloader; Zip(R) 100MB, 250MB and 750MB drives; high-performance Iomega external hard drives and new HDD solutions such as the Iomega Micro Mini Hard Drive, the Iomega StorCenter(TM) Network Hard Drive, the Iomega 1TB Desktop Hard Drive XL Series, the Iomega MiniMax(TM) USB 2.0/FireWire Desktop Hard Drive and the Iomega ScreenPlay(TM) Multimedia Drive; Iomega Mini USB Flash drives, Micro Mini(TM) USB Flash drives, and the Iomega Mixx(TM) MP3 player; Iomega external CD-RW drives; Iomega Super DVD drives and the Super DVD QuikTouch(TM) Video Burner; and Iomega floppy USB-powered drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software and HotBurn(R) CD-recording software. For networks, Iomega NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage(TM) secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

NOTE: The statements contained in this release regarding development, production and distribution of Iomega or Grass Valley products, anticipated product pricing and availability, expected product performance and specifications, future applications for new products, and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the products, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2004, and its most recent Quarterly Report on Form 10-Q.

* 1GB = 1,000,000,000 bytes.

Copyright(C) 2006 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, Micro Mini, iStorage, HotBurn, QuikTouch, Mixx, and ScreenPlay are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microsoft and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com

Analyst/Investors, please contact:
Thomas D. Kampfer, Iomega Corporation, (858) 314-7188

Source: Iomega Corporation

CONTACT: Media, Chris Romoser, +1-858-314-7148, romoser@iomega.com, or
Analyst/Investors, Thomas D. Kampfer, +1-858-314-7188, both of Iomega
Corporation

Web site: http://www.iomega.com/

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