ESPN Delivers Winter X Games 10 in SRS Circle Surround Over the Air and to Apple iTunes Users

ESPN Delivers Winter X Games 10 in SRS Circle Surround Over the Air and to Apple iTunes Users

Viewers Can Dock Their iPod to any SRS TruSurround XT Enabled Television or SRS Circle Surround Enabled Home Theater for an Immersive Surround Experience

SANTA ANA, Calif., Jan. 31 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), a leading provider of audio technology solutions, announced today that for the fourth year in a row, ESPN, ESPN 2 and ABC are broadcasting the Winter X Games 10 in SRS Circle Surround(R). The Winter X Games 10, which run from January 28 through January 31, will feature 15 hours of live programming in SRS Circle Surround. Millions of fans will have the opportunity to enjoy their favorite X Games events through any surround-capable home theater system. Also, for the first time ever, ESPN will make the "Best of The X Games," in SRS Circle Surround, available for download through Apple's iTunes(R) Music Store. Viewers can then dock their iPod(R) to any SRS TruSurround(R) XT enabled television or any SRS Circle Surround enabled home theater system to enjoy the X Games in immersive surround sound any time they choose.

"Our historical strength in broadcasting and on televisions is now reaching a new audience through digital distribution," said Mike Canevaro, senior director of product line marketing at SRS Labs. "ESPN's continual innovation in leveraging new content mediums perfectly matches our objective to enable the best possible sound experience on every consumer device."

"Even though I don't have cable, this weekend I was able to download the Day 1 highlights to my iPod and dock it to my Samsung HDTV with SRS TruSurround XT," said David Frerichs, executive vice president of strategic marketing and corporate development at SRS Labs. "The result was amazing, I really felt like I was at the starting gate in Aspen!"

About SRS Circle Surround

Radio and television stations across the world use SRS Circle Surround encoding technology to deliver full-bandwidth 6.1 channel surround sound content over any stereo transmission path. SRS Circle Surround encoded signals are compatible with mono, stereo, LCRS, and SRS Circle Surround decoders. When decoded with Circle Surround II, the listener hears the complete multichannel mix. SRS Circle Surround decoders also enhance dialog clarity and shape a maximized bass response with sculpted filters and driver physics to go beyond the low frequency limitations of speakers and headphones.

Broadcasters using SRS Circle Surround include ABC, CBS, CBN, NBC, ESPN, ESPN HD, FOX, MBS (Japan), GAORA (Japan), FM Tokyo (Japan), Swedish Television (Sweden), Guang Dong Radio (China), CNR (China) and many others. Manufacturers such as Delphi, Fujitsu Ten, Honda, JVC, Kenwood, Marantz, Motorola, Panasonic, Pioneer, Toyota, and Yamaha feature SRS Circle Surround or SRS Circle Surround Auto in their products. For more information on SRS technologies, visit www.srslabs.com. To license SRS technologies contact sales@srslabs.com.

About SRS Labs, Inc.

SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, LCD and plasma monitors, cell phones, MP3 players, car audio systems, and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies. Valence Technologies Limited, a Hong-Kong based subsidiary of SRS Labs, is a semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit www.srslabs.com. The information on the aforementioned website is not incorporated by reference into this press release.

Except for historical information contained in this release, statements in this release, including those by Mr. Canevaro and Mr. Frerichs may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

(C) 2006 SRS Labs, Inc. All rights reserved. TruSurround, Circle Surround and the SRS logo are trademarks of SRS Labs, Inc. All other brand names mentioned are trademarks of their respective holders.

Media Contact: Investor Contact:
Chris Locke Connie Chandler
(949) 442-5514 (714) 573-1115
Chrisl@srslabs.comirstrat@aol.com

Source: SRS Labs, Inc.

CONTACT: Media, Chris Locke of SRS Labs, Inc., +1-949-442-5514,
Chrisl@srslabs.com; or Investors, Connie Chandler, +1-714-573-1115,
irstrat@aol.com, for SRS Labs, Inc.

Web site: http://www.srslabs.com/

-------
Profile: intent