Advertising Industry Veteran Bill Jennings to Lead New Video Ad Network

Advertising Industry Veteran Bill Jennings to Lead New Video Ad Network

Bill Jennings joins Instream as Chief Revenue Officer

Instream also adds Sales Directors for the Southeast and Midwest

WASHINGTON, Jan. 11 /PRNewswire/ -- Instream, the broadband video ad network recently launched by Lightningcast, announced today that Bill Jennings, most recently VP of New Media and Business Development at A&E Television Networks joins the Instream executive team as Chief Revenue Officer.

Instream is one the largest sources of high quality managed video advertising inventory on the Internet with more than 100 million streams per month and is powered by the Lightningcast video advertising platform, also used by major media companies including AOL, Microsoft, ABC News, Scripps Networks, A&E Networks and many others.

Bill will be based in Instream's New York office and oversee all of Instream's sales efforts. He will also be responsible for building out Instream's national sales team. "We are very excited that Bill has agreed to join our management team," said Tom MacIsaac, CEO of Instream. "Bill has been a leader in a major television network's expansion into new media and he has a unique perspective that will help him guide advertisers as they migrate television dollars to VOD and broadband."

At A&E Networks, Bill was responsible for all interactive advertising revenue including website, VOD and broadband for A&E, Biography and The History Channel and worked with major advertisers including GM, MasterCard, Audi, Geico, Xerox, Microsoft and P&G. Prior to A&E, Bill managed the Eastern Region for Engage Media's Flycast advertising network. Earlier in his career, Bill launched and served as Associate Publisher of cable industry publication, Multichannel News. Bill started his career in marketing and product management for large consumer brands at The Gillette Company and Polaroid Corporation.

Instream has also added Chris Coda to lead sales in the Southeast/ Mid-Atlantic region and Steve Crane to represent Instream in the Midwest. Chris joins Instream from Weatherbug. Chris has more than 15 years of advertising sales and management experience with large media companies including USAToday, About.com, and Cox Interactive Media. Steve Crane has more than 20 years experience in magazine and online publishing sales, including leadership positions with Adweek, Engage Media, and The Chicago Tribune.

Bill, Chris and Steve join Steve Touhill, SVP of Sales and Business Development for Lightningcast, who has been leading Instream ad sales since the network's launch late last year. Prior to Lightningcast, Steve was a Vice President in AOL's Media Networks group, where he focused on rich media and advertising products strategy.

About Instream

Instream is the first Internet advertising network dedicated exclusively to broadband video advertising. Instream allows broadcasters to earn revenue from their video assets with television-like advertising that creates a user experience that consumers are accustomed to, and provides a valuable advertising unit to advertisers. For advertisers, Instream incorporates the targeting, interactivity and accountability of the Internet with the branding and messaging of TV. Instream is powered by Lightningcast's broadband advertising technology. The Lightningcast technology allows Instream to maintain a quality user experience, while providing market-leading ad management, delivery, and reporting to both publishers and advertisers.

About Lightningcast

Lightningcast is a leading provider of technology that enables broadband audio and video marketing, branding and advertising. Lightningcast's core ad management system helps customers manage and deliver targeted, audited audio and video advertising into audio and video content. It is a device, delivery and playback agnostic system applicable to Internet Broadband, Wireless, VOD and IPTV environments. Lightningcast customers include AOL, Microsoft, ABC News, MTV, A&E, NPR and others.

Lightningcast is privately held company based in Washington, DC. Instream is a wholly-owned subsidiary of Lightningcast, Inc. For more information on Instream, please visit http://www.instream.com/.

Source: Instream

CONTACT: Aimee Irwin of Instream, Inc., +1-202-481-1301 x221,
pr@lightningcast.com

Web site: http://www.instream.com/
http://www.lightningcast.com/

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