Tom Joyner's BlackAmericaWeb.com Celebrates Milestone Membership, Launches New Features

Tom Joyner's BlackAmericaWeb.com Celebrates Milestone Membership, Launches New Features

Site Offers Improved Streaming Abilities and More Content

DALLAS, Jan. 11 /PRNewswire/ -- Everyday, Tom Joyner, Tavis Smiley, The Boondocks and more than one million members share a common bond: BlackAmericaWeb.com, the nation's leading site for African-American adults.

Fueled by promotion on the popular Tom Joyner Morning Show, nationally syndicated morning radio show, and his weekly syndicated television show, the Tom Joyner Show, BlackAmericaWeb.com is daily source of news and provocative commentary, popular games including Bid Whist and Spades. The site is also rich with a wealth of archived interviews with recognized celebrities and politicians and exclusive podcasts with African-American authors in Sybil's Book Club. Though users are not required to join to access most areas of the website, there are on average nearly 1,000 new registered users per day.

"We set out to make BlackAmericaWeb.com the site where everyone can come together to get news, play games, listen to the radio show and just have fun," said Joyner, whose show is aired on some 115 markets and heard by nearly 8 million listeners. "We're doing that now and we're just really getting started."

Since its launch in June 2001, BlackAmericaWeb.com has become an attractive tool for Fortune 1000 advertisers who want to reach African-American men and women who earn more than $69,210 who spend an average of 14 minutes on the site. Advertisers, including Ford Motor Corp., Google.com, Monster.com, Allstate and Match.com, are targeting the site's visitors through rich media/interactive ad placements throughout the website , audio and video ad units in the daily Tom Joyner Morning Show stream, as well as oversized ad units in the weekly newsletter that has an opt-in circulation of more than 500,000..

"BlackAmericaWeb.com publishes original and relevant news stories regarding what America is talking about, from an African-American perspective," says Katrina Witherspoon who oversees internet operations as VP Interactive Media. "Our unique combination of original news, interactive games and audio features keep our members coming back to the website each day to find content that cannot be found anywhere else on the Internet. Our advertisers find that our audience is not only loyal, but our users click on and respond to the interactive campaigns featured on the website, creating a powerful medium to reach the growing numbers of African-American online."

In the coming weeks, BlackAmericaWeb.com will publish "The State of Black America," that coincides annually with the State of the Union Address. The site also features an assortment of provocative commentaries by Maryland Democratic Senatorial Candidate Kweisi Mfume, conservative columnist Joseph C. Phillips and the outspoken Judge Greg Mathis. Coming seasonal features will include and online dating offers for Valentine's Day and Black History Month featuring the Tom Joyner Morning Show's recurring feature "The Little Known Black History Fact."

Other site feature are the 'BlackAmericaWeb.com INFOTainment Report' is a timely, witty and entertaining news feature that runs on the radio show and available on the site. Archived on the site are dozens of interviews, including Oscar Award winner Jamie Foxx, R&B singer Mariah Carey, the Minister Louis Farrakhan, author Terry McMillan, Actress Vanessa Williams and basketball great & entrepreneur Earvin "Magic" Johnson.

About REACH Media Inc.

REACH Media, founded by radio and television personality, philanthropist and entrepreneur Tom Joyner, is a multi-media company formed in January 2003 as the parent company of all of The Tom Joyner Morning Show and several other businesses that will target African-Americans through radio, television, event production and the internet. REACH Media also produces the Tom Joyner Family Reunion @ Walt Disney World Resorts (http://www.blackamericaweb.com/family), a three-day Labor Day Weekend event, featuring top-name performers, comedians, seminars and access to the theme parks and the "Tom Joyner Show", a nationally syndicated television show that will reach 70% of the general market and 85% of the African-American audience across the United States. Last year, in response to Hurricane Katrina, Joyner created the BlackAmericaWeb.com Relief Fund, to aid relief efforts for victims of Hurricane Katrina, has raised more than one million dollars in funding using grassroots efforts alone.

Source: REACH Media Inc.

CONTACT: Neil Foote of REACH Media Inc., +1-972-371-5840,
Neil.foote@reachmediainc.com; or Pilaar Terry of BNC, +1-310-854-4800,
pterry@bncpr.com, for REACH Media Inc.

Web site: http://www.blackamericaweb.com/family

Web site: http://blackamericaweb.com/

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