WXYZ-TV/Channel 7 Wins November Sweeps

WXYZ-TV/Channel 7 Wins November Sweeps

SOUTHFIELD, Mich., Dec. 1 /PRNewswire/ -- WXYZ-TV is the Detroit television market's number one station, sign-on/sign-off, according to the November 2005 Nielsen Media Research rating survey which ended Wednesday. WXYZ-TV garnered a 6.2 rating/14 share, versus WDIV's 5.8 rating/13 share, WJBK's 4.4 rating/10 share and WWJ's 3.2 rating/7 share. WXYZ-TV was Detroit's number one rated television station in national morning news, daytime, afternoons, early fringe, early evening news and prime time.

Leading the way to WXYZ-TV's November rating victory was the dominant performance of Channel 7's Action News. Action News was the number one newscast in the Detroit market for noon news, 5 p.m. news, 6 p.m. news and for the entire 5-7:30 p.m. early evening news block. In addition WXYZ's early morning (5-7 a.m.) and 11 p.m. news both experienced significant year-to-year growth, registering a 13% and 6% ratings increase, respectively.

Action News at Noon, anchored by Robbie Timmons and Carolyn Clifford was Detroit's number one noon news. Airing noon-1 p.m., Action News is Detroit's only one-hour noon newscast and outdelivers both WDIV and WJBK. Action News delivered a 6.4 rating/20 share, versus WDIV's 5.4 rating /17 share and WJBK's 2.2 rating/7 share.

At 5 p.m., Robbie Timmons and partner Frank Turner were the dominant number one, posting a commanding victory over WDIV. 5 p.m. Action News garnered a 10.3 rating/20 share, versus WDIV's 8.7 rating/17 share and WJBK's 3.4 rating/7 share. This is the twentieth consecutive rating book that 5 p.m. Action News has placed first.

6 p.m. Action News with Diana Lewis and Stephen Clark, was the number one rated newscast, delivering an 11.1 rating/20 share, compared to WDIV's 10.4 rating/19 share and WJBK's 3.1 rating/6 share.

11 p.m. Action News with Diana Lewis and Stephen Clark generated a 10.8 rating/18 share. WDIV garnered a 14.3 rating/24 share. WJBK's 10 p.m. News placed third in late news, garnering an 8.2 rating/12 share. Year-to-year, 11 p.m. Action News is up 6%.

In non-news programming, WXYZ-TV also turned in top rated performances. WXYZ-TV's morning block programming (9-10 a.m. Regis & Kelly, 10-11 a.m. Martha Stewart and 11 a.m. - noon The View) was number one, garnering a 5.4 rating/17 share and outdelivered WDIV by 75% and WJBK by more than a two-to- one margin.

At 4 p.m., WXYZ's Oprah delivered a 10 rating/23 share. WDIV's Ellen DeGeneres delivered a 4.4 rating/10 share and WJBK's Judge Judy garnered a 3.6 rating/8 share. Oprah continues to beat both WDIV and WJBK combined at 4 p.m.

ABC Prime Time programming was number one in November 2005, averaging a 10.2 rating/15 share. Year-to-year, ABC prime programming is up 5% in the Detroit television market. WDIV/NBC placed second in prime time programming, generating a 9.1 rating/13.5 share. Year-to-year, NBC prime is down 18% on WDIV. WJBK/FOX was third in prime time programming, posting a 6.8 rating/10 share. Year-to-year, FOX prime on WJBK is down 14%. Desperate Housewives remains Detroit's number one rated prime time series.

Each local rating point equals approximately 19,360 households; share represents the percentage of TV sets tuned into a program.

WXYZ is owned by the E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media and television retailing. Scripps operates 21 daily newspapers, 10 broadcast TV stations and six national television brands, including Home & Garden Television, Food Network, DIY Network, FINE LIVING, Shop At Home and GAC-Great American Country. Scripps also operates Scripps Howard News Service and United Media, the worldwide licensing and syndication home of PEANUTS and DILBERT, and 31 websites, including HGTV.com, foodnetwork.com, diynetwork.com, fineliving.com and comics.com.

Source: WXYZ-TV/Channel 7

CONTACT: Marla Drutz of WXYZ-TV/Channel 7, +1-248-827-9300

Web site: http://detnow.com/

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