Mediaguide and Glide Effortless Poised to Drive Online Music Discovery and Sales

Mediaguide and Glide Effortless Poised to Drive Online Music Discovery and Sales

NEW YORK, Dec. 19 /PRNewswire/ -- Consumers looking to easily discover and purchase music online will soon have a powerful new resource at their disposal. Mediaguide and TransMedia announced today their intention to integrate Mediaguide's proprietary audio fingerprinting technology and unparalleled airplay monitoring tools into TransMedia's groundbreaking Glide MusicShare store. Set to launch in February 2006, the MusicShare store will be the newest feature added to TransMedia'a new Glide Effortless, a Web based, multi-media desktop environment and social network.

In addition to its fingerprinting technology, Mediaguide will provide Glide Effortless with radio playlists and charts, allowing Glide users to both find their favorite songs and discover new ones that were played on college, non-commercial and commercial radio. For content owners, this means that their offline airplay could directly drive online sales. For Glide users this means that they could easily and legally purchase music heard on their favorite local (or non-local) radio stations and add them to their Glide accounts.

Glide Effortless transcodes music and other media files to allow them to seamlessly stream within the Glide environment, which means that Glide users never actually transfer any music files. The streams, which can be full-length clips, 30 second clips or blocked completely depending on the wishes of the content owner, can be grouped into lists of personal favorites for friends and family to see.

Mediaguide fingerprints will identify songs in Glide user accounts to determine which have been licensed for sale. If a Glide user's family or friends want their own copy of a song, a simple click on the song title will take them to the Glide MusicShare store for legal purchase and download. The end result is both legal sales for content owners and viral music discovery for consumers.

"We saw this as a unique and groundbreaking application for our fingerprinting technology, as well as a boon for legitimate online music sharing and ecommerce," said Steve Lubin, Mediaguide General Manager.

"The trading and downloading of non-licensed music has given sharing a bad name," said TransMedia chairman and CEO, Donald Leka. "Glide Effortless, working together with Mediaguide, will leverage the viral power of both offline and online communities to facilitate word-of-mouth and enable 'good sharing' which in turn will drive legitimate online music purchases. This is a true win-win proposition."

Glide Effortless (www.glidedigital.com), officially launched earlier this month, offers consumers and businesses a Web-based desktop environment that combines smart online file management, creation, communication, sharing, publishing and ecommerce capabilities -- all in one integrated online service.

About Mediaguide:

Mediaguide was launched in 2002, is a broadcast verification service, monitoring occurrences of music, advertising and speech, broadcast over all media in real-time. Today, Mediaguide provides the world's most comprehensive, accurate, timely, and reliable airplay data products. The company's information products, which span all media types, provide performers, publishers and the recording, advertising, radio, and television industries deep insight into what is being broadcast across America, in order to deliver better products that create broader consumer demand among audiences. Learn more about Mediaguide at www.mediaguide.com.

About TransMedia:

TransMedia develops online solutions that provide universal access to media assets and information and create compatibility between businesses and consumers to preview and share media. TransMedia's technology delivers significant time and cost savings over traditional methods of sourcing, managing, previewing and sharing audio, video, images and documents. By working closely with media intensive companies, TransMedia solutions have been built with client design specs ensuring market relevance and the delivery of benefits to the client. TransMedia licenses its browser based media applications to Fortune 1000 corporations, advertising, broadcast and cable, film, publishing and other media intensive industries. TransMedia is headquartered in New York City and on the Web at www.transmediacorp.com.

Source: Mediaguide

CONTACT: Jennifer Kronstain of CooperKatz for Mediaguide,
+1-212-455-8016, or jkronstain@cooperkatz.com; or Marcus Farny of TransMedia,
+1-212-675-6664, ext. 105, or media@transmx.com

Web site: http://www.glidedigital.com/
http://www.mediaguide.com/
http://www.transmediacorp.com/

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