'A La Carte' Programming Offers Potential Value to Both Consumers and Multichannel TV Operators, According to BearingPoint

'A La Carte' Programming Offers Potential Value to Both Consumers and Multichannel TV Operators, According to BearingPoint

MCLEAN, Va., Dec. 7 /PRNewswire/ -- The Federal Communications Commission's (FCC) recent decision suggesting that consumers should be able to buy cable channels individually through "a la carte" pricing holds a silver lining for cable and satellite TV service providers, says Gerard Keane, a managing director with BearingPoint, Inc. (NYSE:BE), a leading global management and technology consulting firm.

"'A la carte' programming is an inevitable and natural evolution for multichannel operators based on commoditization and customization trends in other industries, as well as from the possible competition from Internet protocol TV (IPTV)," said Keane. "The move could lead to more efficient programming, re-negotiating channel fees, improving market segmentation, as well the opportunity to enter other revenue areas including voice-over IP (VoIP), high speed data, and targeted interactive advertising."

Keane believes multichannel television operators, such as cable TV and satellite TV operators, should also strongly consider launching mobile converged services, or "quad play" opportunities to exploit "a la carte" programming and bring their service directly to individual user devices such as personal computers, cell phones or PDAs.

About BearingPoint, Inc.

BearingPoint, Inc. (NYSE:BE) is a leading global management and technology consulting firm, providing strategic consulting, application services, technology solutions and managed services to Global 2000 companies and government organizations. We help customers achieve results by identifying mission critical issues and implementing innovative and customized solutions designed to generate revenue, reduce costs and access the right information at the right time. Our proprietary research institute, the BearingPoint Institute, demonstrates the firm's commitment to analyzing and responding to issues with a thoroughly researched and informed perspective. Based in McLean, Virginia, BearingPoint has been named as one of Fortune's Most Admired Companies in America for three consecutive years. For more information, visit the Company's website at http://www.bearingpoint.com/.

Source: BearingPoint, Inc.

CONTACT: Cathryn Black of BearingPoint, Inc., +1-416-775-6051,
cathryn.black@bearingpoint.com

Web site: http://www.bearingpoint.com/

NOTE TO EDITORS: To speak with Keane about these and other related cable industry issues, please contact Cathryn Black at 416-775-6051, or cathryn.black@bearingpoint.com.

-------
Profile: intent