Grand Toys and Zizzle Sail the High Seas and Take Pirates of the Caribbean: Dead Man's Chest to Canada

Grand Toys and Zizzle Sail the High Seas and Take Pirates of the Caribbean: Dead Man's Chest to Canada

HONG KONG, Dec. 14 /PRNewswire-FirstCall/ -- The box-office bonanza that made pirates cool again is back in action with the next installment of Disney's PIRATES OF THE CARIBBEAN franchise, PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST. And to accompany one of the most anticipated films of 2006, Grand Toys International Limited (NASDAQ:GRIN) announced today that Grand's Canadian Subsidiary, under its' distribution agreement with Zizzle LLC, will deliver in Canada the first mass market toy line ever offered behind the Disney franchise, which encompasses the coming sequel and the yet to be named final film in the trilogy, scheduled for release in 2007.

Jason Mars, Grand's Vice-President of Sales and Merchandising said, "With multiple years of entertainment support between Dead Man's Chest in summer 2006 and the third movie in 2007, we believe that Pirates of the Caribbean has longevity in the marketplace, and we are excited to be working with Zizzle to build this franchise." Mr. Mars added that, "Grand will support the product line with comprehensive TV and PR programs for the Canadian market."

Zizzle, with its team of proven toy marketers led by Roger Shiffman, has come on the scene and is gaining momentum quickly. Product development for Disney's Pirates of the Caribbean, created by the Zizzle team, will be innovative, and marketing will seek unique, fun ways to drive Pirates at retail.

"Disney's Pirates of the Caribbean was tremendously successful, and the inherent excitement for Pirates of the Caribbean: Dead Man's Chest combined with our fresh ideas on product development make for a powerful opportunity," said Mr. Shiffman. "The play pattern and property are the perfect fit for kids, and we hope to drive the business worldwide to a magnitude that few other major film properties have seen before."

Disney's Pirates of the Caribbean products, which will launch just prior to the movie release, will include: action figures, play sets, role play, interactive hand held games, novelty electronics and more. The line will play off the incredible depth of characters, storylines, movie sets/locations and pirate fantasy covered by the sequels. Highly detailed action figures will include all of kids' favorite characters, from Captain Jack Sparrow to Will Turner to the new villain character, Davy Jones. Figures and accessories will be launched in multiple sizes/scales and with built-in features from slashing swords to smoking cannons. Kids will be able to take to land or sea with different play sets, including an Ultimate Black Pearl ship measuring nearly three feet long! And, of course, role play toys will allow any child to become "one" with their favorite pirates, Captain Jack Sparrow, using all of his great gear.

About Grand Toys International Limited: Grand Toys International Limited is a newly reorganized international company resulting from the reorganization of Grand Toys International, Inc. and the acquisition of Playwell International Limited in August 2004 and the acquisition of International Playthings, Inc. in March 2005. Grand Toys, through its U.S. and foreign operating subsidiaries, develops, distributes and supervises the out-sourced manufacturing of toy and toy related products throughout the world. Grand Toys' operating subsidiaries have been in continuous operation for up to 45 years. Grand Toys' strategy is to grow by expanding its proprietary products, adding licenses and by acquiring complementary companies. Grand Toys' goal is to become a leading manufacturer, developer, marketer and distributor of toy and toy related products throughout the world. Additional information can be sourced on Grand at http://www.grand.com/.

About Zizzle: Zizzle was launched in January 2005, by Roger Shiffman, and has offices in Bannockburn, Illinois and Hong Kong. Zizzle has a seasoned management team consisting of Marc Rosenberg, Patty Jackson and David Scher among others. Zizzle is developing a comprehensive line of electronic and traditional toys for 2006 and beyond. For more information, go to http://www.zizzle.com/.

This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on Grand Toys management's current expectations and are subject to risks and uncertainties and changes in circumstances. All forward-looking statements included in this press release are based upon information available to Grand Toys as of the date of the press release, and it assumes no obligation to update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Further information on risks or other factors that could affect Grand Toys' results of operations is detailed in the filings of Grand Toys International Limited with the SEC, and the filings of its predecessor, Grand Toys International, Inc., now a subsidiary of Grand Toys International Limited.

CONTACT:
Tania M. Clarke
Vice President of Finance
(514) 685-2180, ext. 233
E-mail: tania@grand.com

Source: Grand Toys International Limited

CONTACT: Tania M. Clarke, Vice President of Finance of Grand Toys
International Limited, +1-514-685-2180, ext. 233, tania@grand.com

Web site: http://www.grand.com/
http://www.zizzle.com/

-------
Profile: intent