MobiTV Hires Brand Expert Jack Hallahan to Drive New Mobile Video Advertising Platform

MobiTV Hires Brand Expert Jack Hallahan to Drive New Mobile Video Advertising Platform

EMERYVILLE, Calif., Dec. 14 /PRNewswire/ -- MobiTV, Inc. the global leader in television and digital radio services for mobile devices, today announced the hire of advertising executive Jack Hallahan as Vice President, Advertising and Brand Partnerships. As part of the executive team, Hallahan is charged with creating an exciting and interactive advertising experience for MobiTV's customers and forward thinking brands.

Hallahan brings over twenty years of advertising and marketing expertise to MobiTV, including a combination of both traditional and new media experience in advertising, integrated marketing, and creating online brands. Prior to joining MobiTV, Hallahan served as Managing Director at Wirestone where he drove advertising strategies for Apple Computer, TiVo and William-Sonoma. Prior to Wirestone, he served as Vice President at AKQA Advertising where he managed multi-channel marketing for mainstream brands including CNN/SI, Mattel, Macy's, Nike and Visa USA. Hallahan began his career in advertising on Madison Avenue with venerable agencies Chiat/Day and Young & Rubicam.

"Mobile advertising is in its infancy and just as MobiTV pioneered live television on mobile phones, we will be bringing compelling and entertaining forms of advertising to mobile consumers," said Dave Whetstone, Chief Marketing Officer, MobiTV. "Jack will be instrumental in our success as we help redefine traditional advertising with this exciting new medium for connecting with consumers."

"MobiTV's mobile television service provides advertisers with an incredibly powerful new medium that's capable of reaching hundreds of thousands of consumers today and many more in the near future," said Jack Hallahan. "I look forward to working with companies to develop interesting ways to showcase their brands, entertain consumers and build brand loyalty in the mobile environment."

About MobiTV

MobiTV, Inc. (formerly known as Idetic, Inc.) is the first global mobile television and digital radio service provider for the more than 2 billion mobile phone users worldwide. The MobiTV(R) service is available in the US through Sprint, Cingular, Alltel and several regional carriers; in the United Kingdom through 3 and Orange UK; and is now available to Canadian customers through Bell Canada, Rogers and TELUS Mobility. The Emmy(R) Award winning service now reaches more than half a million subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, CSPAN, The Discovery Channel, TLC, The Weather Channel and others that deliver cartoons, music videos and comedy. MobiTV also has a full line up of geographically specific channels. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information on the company, its products or technology, please visit www.mobitv.com.

NOTE: MobiTV, the MobiTV logo, MobiRadio, and the MobiRadio logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Source: MobiTV, Inc.

CONTACT: Jason Taylor of MobiTV, Inc., +1-510-450-5083, or
jtaylor@mobitv.com; or Erika Shaffer of SutherlandGold Group, +1-415-934-9600,
ext. 309, or erika@sutherlandgold.com, for MobiTV, Inc.

Web site: http://www.mobitv.com/

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