DIRECTV and ALTERNA'TV Announce Debut of Latinoamerica Television on DIRECTV PARA TODOS(R) Service

DIRECTV and ALTERNA'TV Announce Debut of Latinoamerica Television on DIRECTV PARA TODOS(R) Service

New Channel Brings Country-of-Origin Content to South Americans Living in the U.S.

MEXICO CITY, Dec. 12 /PRNewswire/ -- DIRECTV, Inc., continuing to enhance its position as the leader in Spanish-language programming in the U.S., and ALTERNA'TV, one of the nation's leading distributors of Hispanic channels, announced today the debut of Latinoamerica Television (LTV) on the DIRECTV PARA TODOS(R) programming platform.

Launching in January, LTV will be the first channel specifically designed for the South American population currently living in the U.S. LTV integrates programming from the most relevant South American television companies, such as Channel 13 from the Pontifical Catholic University of Chile, Channel 4 Telefuturo from Paraguay, Rede Globo from Brazil and Channel Teledoce from Uruguay. LTV also complements its programming with content from Venezuela's RCTV, Colombia's Televideo, Chile's Canal de Futbol and Nueva Imagen, Accuweather from the U.S., and the TV debut of the prestigious America Economia magazine.

"DIRECTV PARA TODOS continues to change the Spanish-language television landscape, bringing the best content from all Latin America," said Mark Ryan, senior director, Marketing, DIRECTV, Inc. "Latinoamerica Television is available only to our DIRECTV PARA TODOS customers and will provide the widest variety of channels of interest to the large number of South Americans living in our country."

"The launch of this channel is the result of many years of research and development," said Ismael Saldivia, CEO, Latinoamerica Television. "Latinoamerica Television is a great opportunity for our countries to come closer to their people. Our viewers will feel proud of the image that we bring to them from their countries."

"Latinoamerica Television offers a new programming alternative to Hispanics in the U.S., particularly to those from Uruguay, Paraguay, Chile, Venezuela and Brazil," said Maria Urquiaga, senior programming consultant, Alterna'TV. "I am sure they will welcome this new channel, which clearly strengthens the DIRECTV PARA TODOS offer in the U.S."

Latinoamerica Television will be available on Channel 430 to all DIRECTV PARA TODOS customers.

About DIRECTV, Inc.

DIRECTV is the nation's leading digital television service provider with more than 15 million customers. DIRECTV, the Cyclone Design logo and DIRECTV PARA TODOS are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE:DTV), a world-leading provider of digital multi-channel television entertainment services, is approximately 34 percent owned by News Corporation Ltd.

About DIRECTV PARA TODOS(R) Programming

Launched in October 1999, the DIRECTV PARA TODOS service offers the most comprehensive Spanish- and English-language programming available at an affordable price. The service provides access to more than 50 Spanish-language channels* including sports, movies, music, news and educational networks and 210 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay per view choices and sports programming available. *Includes English-language broadcast channels with alternate Spanish audio.

About Latinoamerica Television (LTV)

Latinoamerica Television offers the best South American programming with strong emphasis on content from Chile, Paraguay, Brazil and Uruguay. LTV produces almost 20% of its total programming, including Latinoamerica Noticias, the channel's top news program, and Punto Show, its entertainment business news program. With almost 10 hours of daily premier programming, LTV's offering includes 2005 Emmy nominated programs Pirlimpimpim (Sitio do Pica Pau Amarelo) of Rede Globo and Contacto of Channel 13 from Chile. For more information visit http://www.latele.tv/ .

About ALTERNA'TV

ALTERNA'TV distributes eight carefully selected channels that are leaders in their country of origin, such as LATINOAMERICA TELEVISION, MEXICO 22, ONCE MEXICO, CB TELEVISION MICHOACAN, MEXICANAL TEVE-DE-MENTE, ECUAVISA INTERNACIONAL and NDTV THE DOMINICAN CHANNEL. Its programming includes documentaries, art and culture, news, music, children's programming, cooking and general entertainment. Visit http://www.alternatv.com.mx/ to learn more about ALTERNA'TV. Sales Contact: in the US: Mark Henderson, (770) 396-7850, or mark@castaliacom.com

Source: ALTERNA'TV

CONTACT: Ivette Mendez, Alterna'TV, +011-52-55-2629-5802, or
ivette.mendez@satmex.com

Web site: http://www.alternatv.com.mx/
http://www.latele.tv/

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