Trident's SVP(TM) EX with DCRe(TM) Powers New Digital CRT TVs From KONKA

Trident's SVP(TM) EX with DCRe(TM) Powers New Digital CRT TVs From KONKA

SUNNYVALE, Calif., Nov. 1 /PRNewswire-FirstCall/ -- Trident Technologies, Inc., a wholly-owned subsidiary of Trident Microsystems, Inc. (NASDAQ:TRID) and a worldwide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that KONKA, one of China's leading television Original Equipment Manufacturers (OEMs), will use Trident's SVP(TM) EX with DCRe(TM) to power its new digital CRT TVs for the Chinese marketplace. The models include the P29SP217, P29SP390, P25SP390, P34SP390, P29SP386 and P34SP386. The sets are now in mass production.

"We are extremely pleased that KONKA, a leader in the OEM/ODM TV market, has chosen the SVP(TM) EX for its new line-up of digital CRT sets," said Dr. J.H. Chang, president of Trident Technologies, Inc. "China's CRT manufacturers have long been a significant force in the worldwide television market. The SVP(TM) EXs widely-acclaimed picture quality enables our customers in China to develop advanced TV systems with the same superb picture quality that has been accepted by many first-tier TV brands. By adopting a powerful, flexible architecture like the SVP(TM) EX, our traditional digital CRT TV customers can also rapidly develop their new flat TV solutions. Our continuous drive to promote SVP(TM) EX from first-tier TV brands to the rest of the market has produced a windfall of design-wins one after the other."

The SVP(TM) EXs family features Trident's Digital Cinema Reality Engine, DCRe(TM). DCRe(TM) video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe(TM) includes:

* Triple, ten-bit ADC to dramatically reduce visible video signal
conversion artifacts.
* Ten-bit, 3D color decoder to eliminate annoying "false color"
artifacts and improve overall contrast.
* Ten-bit, dual-channel 1080i motion-adaptive de-interlacer to provide
cinema-like motion video quality from any type of video source
material.
* Ten-bit, dual-channel scaler to ensure crisp images regardless of
the display resolution.
* Ten-bit, dual-channel color processor with blue-stretch, green-
stretch, skin-color correction and white-balance control to offer
vivid, bright colors previously available only in the most
sophisticated internally-developed designs of consumer electronics
OEMs.
* Ten-bit display interface to support today's most advanced flat
displays.
* Advanced, content-adaptive 3D noise reduction to dramatically
decrease the popping and crackling that is especially prevalent on
today's LCD TVs.
* Enhanced horizontal and vertical controls that set a new level in
sharpness for advanced TVs.
* Programmable LCD overdrive to eliminate the blurring of fast-moving
objects that is common to many LCD displays.
* Integrated VBI slicer and V-chip/closed-caption/teletext accelerator
to support worldwide TV data and messaging needs.
* Full-screen, 16-bit, bit-mapped OSD powered by a 2D-graphics
accelerator to enable beautiful, intuitive, windows-based user
interfaces that enhance the functionality of advanced TVs.

Forward-Looking Statements:

This press release contains forward-looking statements regarding Trident's expectations for the DPTV(TM) market and designs for the DPTV(TM) product. These statements are subject to certain risks, and actual results could vary materially depending on a number of factors. These risks include trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow-on products, Trident's success in implementing planned production, as well as competitive pressures of pricing and new product introductions. Additional factors that may affect Trident's business are described in detail in the Company's filings with the Securities and Exchange Commission.

About KONKA Group:

Established in 1980, KONKA Group Co., Ltd., is a leading enterprise of the Chinese electronics industry, and one of the major color TV manufacturers in China. KONKA is mainly engaged in the manufacture of color TV and mobile phones, as well as refrigerators, washing machines, air conditioners, electronic components and more. KONKA has an annual output of over 10 million units that have been sold to over 90 countries and regions around the world. For further information about KONKA and its television products, please consult the company's website at http://www.konka.com/ .

About Trident Microsystems, Inc.:

Trident Microsystems, Inc., with headquarters in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits for HDTV, LCD TV, PDP TV, DLP TV and DCRT. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: http://www.tridentmicro.com/. Trident and DPTV(TM) are registered trademarks of Trident Microsystems, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

Source: Trident Microsystems, Inc.

CONTACT: press, Peter Wicher, +1-408-991-8070, or
public_relations@tridentmicro.com, or Investor Relations,
investor@tridentmicro.com, or Technical Support, techsupport@tridentmicro.com,
all of Trident Microsystems, Inc.

Web site: http://www.konka.com/

Web site: http://www.tridentmicro.com/

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